The most wonderful time of the year? Christmas shop opens in Cornwall despite scorching heatwave temperatures
Rising temperatures haven't stopped the opening of a new Christmas shop
If you listen very carefully you might just hear sleigh bells. Or more likely it's the ice clinking in your cooling summer drink.
The scorching temperatures, that have prompted a level three heatwave warning in the South West of Britain, haven't stopped the opening of a new Christmas shop in Truro, Cornwall.
Complete with nativity sets, advent calendars and Christmas decorations the shop is leased by Truro Cathedral and was opened by The Dean of Truro, The Very Reverend Roger Bush.
With the South West basking in glorious sunshine Reverend Roger Bush said: "The message of Christmas - that God was made man in the person of Jesus Christ - is a message for the whole year and one that we want to share".
Despite being upbeat about the project Reverend Roger Bush admitted to the BBC that it seemed "a bit odd" to have a shop bedecked with Christmas items in the middle of a scorching July.
A spokesman for the Cathedral told ITV: "There has been a brisk trade so far, with people making very positive comments about the shop".
- 1 Belgium fan Axelle Despiegelaere lands L'Oreal campaign after World Cup viral photo
- 2 Why I'm on the brink of burning my Israeli passport
- 4 Blackest is the new black: Scientists have developed a material so dark that you can't see it...
- 5 Iraq crisis: How Saudi Arabia helped Isis take over the north of the country
Scottish independence: Scots of Corby take matters into their own hands in mock referendum - and deliver overwhelming verdict
Protesters fight to save Arturo, the polar bear sweltering in baking hot zoo
Fry ‘criticises Operation Yewtree in dinner party rant’ calling for tougher laws to deter false sex abuse allegations
Supermoon 2014 in pictures: Moon appeared bigger and brighter at the weekend
Saharan remains may be evidence of first race war, 13,000 years ago
Sustained immigration has not harmed Britons' employment, say government advisers
War is war: Why I stand with Israel
Even when it brutalises one of its own teenage citizens, America is helpless against Israel
Socialist Worker called to apologise over ‘vile’ article saying Eton schoolboy Horatio Chapple's death is ‘reason to save the polar bears’
Emergency data law: David Cameron plots to bring back snoopers’ charter
NUT strike: David Cameron announces crackdown on strike action ahead of mass industrial action
£20000 - £40000 per annum: Deerfoot IT Resources Limited: Sales Executive - Ce...
£40000 - £50000 per annum: Deerfoot IT Resources Limited: Graduate Java / C++ ...
£550 Per Day: Clearwater People Solutions Ltd: Our client based in Walthamstow...
£40000 - £45000 per annum + competitive: Progressive Recruitment: This is an e...