'This year, end up in Malaga, not Margate':
EasyJet withdraws advertising campaign after criticism
Monday 14 January 2013
EasyJet has apologised and withdrawn an advertising campaign after being accused of making “cheap jibes” about a seaside town.
The budget airline faced criticism after running poster ads on the rail network saying: "This year, end up in Malaga, not Margate."
Locals in the Kent resort took umbrage at the airline publicly poking fun at their town, and took to Twitter to rally to its defence.
One, calling herself seasidelandlady, tweeted: "easyJet How VERY dare you talk about OUR town like that, you can keep your cheap trips, and cheap jibes £letsallstacationatmargate Grrr."
Local resident and councillor, Will Scobie, said easyJet had picked the wrong target for its ad campaign. He said: "Margate is a fantastic town for people to visit.
"We've just been named as one of the top 10 places in the world to visit, we've got exciting local shops that you can't find anywhere else, the new Turner Contemporary art gallery and an air show this summer.
"EasyJet picked the wrong place to insult with their campaign."
EasyJet apologised and confirmed it had stopped running the ads.
It said in a statement: "There was no intended criticism of the town but, of course, we apologise to any residents of Margate who have been offended by the campaign.
"EasyJet has taken the decision to cease running the ads."
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
Weather bomb in pictures: Storms cuts power for tens of thousands – and snow is on the way
Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
Russell Brand was rendered speechless on Question Time by this man
Fury at Airbus after it hints the super-jumbo may be mothballed
Disgruntled RBS worker writes hilarious open letter to Russell Brand after anti-capitalist publicity stunt leaves him hungry
Nigel Farage's approval rating hits 'record low' as popularity suffers in wake of Ukip sex scandal
Nigel Farage defends Kerry Smith 'ch***y' comment: 'If you are going for a Chinese, what do you say you’re going for?'
Pakistan school attack live: Taliban kill at least 132 children in 'horrifying' massacre
Sony hack: Angelina Jolie branded 'seriously out of her mind' in further embarrassing leaked email saga
Panic Saturday: 13 million Britons spend £1.2bn – while 13 million others across the country live in poverty unable to afford food
£65000 - £80000 per annum: Recruitment Genius: Finance Director required to jo...
£15000 - £25000 per annum: Recruitment Genius: This is a unique opportunity fo...
£50000 per annum + 26 days holiday,pension: Ashdown Group: A highly successful...
£27000 per annum + pension + holidays: The Jenrick Group: A Quality Technician...