Thousands are still turned on by black and white tellies
When describing purchasers of the latest media gadgetry we speak of the tech-savvy “early adopters” and the more mainstream “late adopters”. But there are also those who still like nothing more than to settle down for the evening in front of the old black and white telly.
It might surprise the marketing gurus at Apple and Facebook to learn that, while much of the population was getting online to snap up tablets and smartphones last year, more than 13,000 black and white television licences were purchased in Britain.
TV Licensing, the BBC body that collects the licence fee, last night revealed that 2,715 monochrome licences were bought in London and 574 in Birmingham. Nottingham (161 sets) has a far greater taste for black and white than the more populous Sheffield (118).
Its popularity may stem for the fact that a monochrome licence is £49 – less than one-fifth the price of an iPad Mini and around one third the cost of a colour licence (£145.50). What’s more, they have a cachet which might appeal to a hipster in Shoreditch.
“The cabinets on many of these are ‘retro’ in their design, making them conversation pieces even when they aren’t switched on. It’s a bit like owning an antique car,” said Iain Logie Baird, associate curator at the National Media Museum and the grandson of John Logie Baird, inventor of television.
- 2 Top Gear: Jodie Kidd, Philip Glenister and Guy Martin 'in advanced talks' to join show
- 3 General Election 2015: 14-year-old boy asks Nick Clegg – 'can you kill Katie Hopkins?'
- 4 University student in court for allegedly covering housemates' food in window cleaner and spit
Italian police 'reveal' what Jesus looked like as a young boy
Mysterious 'X-Files' sounds heard miles above the Earth
University student in court for allegedly covering housemates' food in window cleaner and spit
Garland shooting: Isis claims attack on Prophet Mohamed cartoon contest in Texas as its first action on US soil
Met Gala 2015: Beyoncé manages to out-skimp Rihanna, Miley and Kim Kardashian combined with near-naked ensemble
In defence of liberal democracy
The Rothschild Libel: Why has it taken 200 years for an anti-Semitic slur that emerged from the Battle of Waterloo to be dismissed?
General Election 2015: UK will be 'run for the wealthy and powerful' if Tories retain power, Labour warns
General election live: SNP suspends two members for disrupting Labour rally
Schools forced to act as 'miniature welfare states' with teachers buying underwear and even haircuts for poor pupils
Andy McSmith's Sketch: Feisty audience is the real star of an enlightening show
£13676.46 - £16411.61 per annum + OTE: SThree: SThree Trainee Recruitment Cons...
£18000 - £22000 per annum + training: Ashdown Group: Business and Marketing Gr...
£20000 - £25000 per annum + Commission: SThree: Are you great at building rela...
£20000 - £22000 per annum + excellent benefits: Ashdown Group: Application Sup...