Tune in to Radio Norwich, turn up for a tour of Alan's world

Stung by accusations that they have failed to see the funny side of their most famous (albeit fictitious) son, civic leaders in Norfolk have resolved to turn the antics of the insensitive DJ and television presenter to their advantage. County councillors are considering devising an Alan Partridge Heritage Trail to lure fans of Steve Coogan's caricature to East Anglia. The trail might include a stay at a local "travel tavern" and visits to landmark Partridge sites including his favourite garage on the A11 outside Norwich.

Partridge's observations on Norfolk life have caused dismay in the county. When Coogan's alter ego offered the prize of a winter weekend in "Sunny Hunny" Hunstanton – with extras including £7.40 to buy two haddock and chips and a pickled egg at the local chippy – in a competition on his BBC website, some councillors were less than amused. Yesterday, Labour councillor Charles Joyce said: "I'm Alan Partridge portrays the people and county of Norfolk in a less than flattering light." But the council's Conservative leader, Alison King, said: "Steve Coogan can come to Norfolk any time he likes and know the county council will give him a jolly good reception."