Unilever donates £18,000 to animal charity after row over Marmite ad
TV viewers have lodged around 400 complaints about documentary-style spoof
Thursday 08 August 2013
Unilever has donated £18,000 to the RSPCA following hundreds of complaints that its Marmite ad trivialises the work of animal welfare agencies.
Television viewers have so far lodged around 400 complaints about the documentary-style spoof which first screened on Monday evening.
Matt Cull, from the RSPCA's fundraising department, confirmed the donation, saying: "Love the advert or hate it, we are thrilled to announce that Marmite have put their money where their mouth is and are spreading the love for animal welfare by making a donation to the RSPCA.
"Marmite have offered us £18,000, which is how much it costs to run our inspectorate service for one day. This will make a massive difference to the animals and we are very grateful for their generosity."
The Advertising Standards Authority (ASA) said it had received around 400 complaints about the ad.
Complainants objected that it was in poor taste and trivialised the work of animal welfare charities and child protection agencies, while others found it "deeply offensive".
The ASA said no decision had been made on whether it would investigate.
Italian actress worked with Frank Sinatra and Tony Curtis
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
Weather bomb in pictures: Storms cuts power for tens of thousands – and snow is on the way
Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
Russell Brand was rendered speechless on Question Time by this man
Fury at Airbus after it hints the super-jumbo may be mothballed
Disgruntled RBS worker writes hilarious open letter to Russell Brand after anti-capitalist publicity stunt leaves him hungry
Shock poll shows voters believe Ukip is to the left of the Tories
Nigel Farage's approval rating hits 'record low' as popularity suffers in wake of Ukip sex scandal
Ukip candidate jokes about 'shooting peasants' in racist and homophobic rant
Pakistan school attack live: Taliban kill at least 132 children in 'horrifying' massacre
Germany sees 'visible rise' in support for far-right extremism in response to perceived 'Islamisation' of the West
£20000 - £30000 per annum: Recruitment Genius: This is an exciting opportunity...
£25000 - £40000 per annum: Recruitment Genius: A PHP Developer with knowledge ...
£18000 - £23000 per annum + OTE: SThree: SThree are seeking Associate Recruitm...
£33000 - £50000 per annum: Recruitment Genius: This is an exciting opportunity...