Waitrose advert described as 'best Christmas advert' this year

The 90-second clip shows a Scandinavian robin flying across mountains and seas to come to the UK 

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The Independent Online

The Waitrose Christmas advert has been described as being “the best Christmas advert” this year.

The 90-second advert shows a Scandinavian robin flying across mountains and seas to come to the UK where a young girl has left out a mince pie.

Viewers took to Twitter to give praise to the festive advert, in which a fully computer-generated bird is shown escaping an eagle during its quest.

The advert is titled Coming Home and comes from adam&eveDDB, the same agency behind John Lewis's Buster the Boxer campaign.  

Waitrose marketing director Rupert Thomas said: "Sharing the best possible food and drink with family and friends is one of the great joys of the festive period and we hope that the determination of our robin resonates with viewers as they follow his journey back to where he belongs."

Richard Brim, executive creative director at adam&eveDDB, said: "We're really proud of this plucky little fella and his plight to get home for Christmas.

"It's a warming story that speaks to the spirit of togetherness in the festive season and the joy of just coming home."

A book telling the story of the advert will arrive in branches and independent book shops and the ad will screen in cinemas ahead of Christmas. A game will give social media followers an interactive experience of the robin's journey home.

Press Association contributed to this report 

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