Watchdog bans Eurotunnel advert
Wednesday 26 May 2010
An advert for Eurotunnel has been banned for claiming the service runs in any weather, a watchdog ruled yesterday.
The email promotion was headlined "France in just 35 minutes", adding: "Whatever the weather." One reader, who was stranded at the Eurotunnel check-in for several hours in December because of heavy snow, challenged whether either claim was accurate.
Eurotunnel provided figures showing that the average crossing time in 2009 was 34.81 minutes. It said it believed that a "reasonable consumer would" not take an absolute view of the claim "whatever the weather".
The company said the December weather had been "very unusual" and argued that its advertising should not have to take such exceptional circumstances into account.
The Advertising Standards Authority said consumers would not expect every journey to take 35 minutes, but said the claim "whatever the weather" could not be made if Eurotunnel was dependent on other companies functioning normally in bad conditions.
- 2 Friends 20th anniversary: Alison Jackson photographs reunited cast
- 3 A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
- 5 Free U2 album: How the most generous giveaway in music history turned into a PR disaster
Scottish independence: Despite defeat history may still point to Alex Salmond as the victor
Scottish independence referendum: Frankie Boyle reacts to nation's 'No' vote - 'To be fair, I've always hated Scotland'
Iranian blogger found guilty of insulting Prophet Mohammad on Facebook sentenced to death
Scottish referendum: Police struggle to control Unionist rally in Glasgow's George Square
Hitler’s former food taster reveals the horrors of the Wolf’s Lair
Daniele Watts: Django Unchained actress detained by Los Angeles police after being mistaken for a prostitute
Scottish independence referendum: A nation divided against itself
Scottish independence: David Cameron is becoming the 'George Bush of Britain'
Russia freezes Ukraine into submission: Kiev admits country doesn't have enough fuel for winter
Scottish independence: The Queen breaks silence on referendum debate – as think tank warns of £14bn black hole if Scotland votes Yes
Archbishop of Canterbury admits doubts about existence of God
£30000 - £35000 per annum: Ashdown Group: Marketing Manager (CIM, B2B, MS Offi...
£22000 - £25000 per annum: Ashdown Group: A highly successful organisation wit...
£1 per day: Randstad Education Leeds: Job Purpose To work closely with the he...
£32000 - £42000 Per Annum: Clearwater People Solutions Ltd: Our client is curr...