'Welcome to Bournemouth': The £76,000 question - where are we?

 

After the unveiling of a grandiose 3D sign announcing “Welcome to Bournemouth” on a footbridge over the A338, the town’s council confidently declared that it would “promote a sense of arrival for our visitors”.

For those who have arrived in Bournemouth, by choice or otherwise, there can be little doubt that the bright blue letters, costing taxpayers £76,000, do indeed let you know that’s precisely where you are – rather than, say, Eastbourne or Bognor Regis, which may now feel the need to up their game.

For good measure, should you ever wish to leave Bournemouth, another giant sign on the other side of the footbridge now advises you to have a “Safe Journey”, in case you’re unaware of the potential perils of road travel. Regrettably, “Missing You Already” didn’t make the cut.

Local Labour councillor Ben Grower reckons the new Bournemouth sign – resplendent in Tory blue – is “the biggest two fingers to the people I have seen in many years”. A giant V-sign to motorists is one concept yet to have been adopted by civic leaders, though some old-school types in Oxfordshire are apparently all for warning off would-be visitors with “No Riff Raff”.

Others have also faced a backlash when attempting to up the ante. The Hollywood-inspired BASILDON sign on a small mound next to the A127 met with plenty of debate in Essex. The £90,000 budget regrettably limited them to a mere 5ft a letter, shorter than the average adult Basildon resident and some way off the 45ft those show offs in California managed.

Others have dared to think out of the box. A giant floral sheep called Shorn has divided opinion in Maidstone, while Weymouth boasts its £300,000 “Jurassic Stones” with stainless-steel support poles. Some have mistaken the said stones for giant mushrooms – with critics suggesting this was precisely what Arts Council members were taking when they backed the project.

Start your day with The Independent, sign up for daily news emails
News
news
Arts and Entertainment
British author Helen Macdonald, pictured with Costa book of the year, 'H is for Hawk'
booksPanel hail Helen Macdonald's 'brilliantly written, muscular prose' in memoir of a grief-stricken daughter who became obsessed with training a goshawk
Sport
footballLive blog: Follow the action from the Capital One Cup semi-final
Life and Style
food + drink
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA year of political gossip, levity and intrigue from the sharpest pen in Westminster
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Recruitment Genius: Digital Account Manager - OTE £40,000

£25000 - £40000 per annum: Recruitment Genius: This web-based lead generation ...

Tradewind Recruitment: Intervention Teacher Required To Start ASAP.

£125 - £150 per day + Negotiable: Tradewind Recruitment: A 'wonderful primary ...

Tradewind Recruitment: Maths Teacher

£90 - £140 per day: Tradewind Recruitment: Our client is an 11-16 mixed commun...

Recruitment Genius: PHP / Drupal / SaaS Developer

£32000 - £36000 per annum: Recruitment Genius: A rapidly developing company in...

Day In a Page

Greece elections: In times like these, the EU has far more dangerous adversaries than Syriza

Greece elections

In times like these, the EU has far more dangerous adversaries than Syriza, says Patrick Cockburn
Holocaust Memorial Day: Nazi victims remembered as spectre of prejudice reappears

Holocaust Memorial Day

Nazi victims remembered as spectre of prejudice reappears over Europe
Homeless Veterans appeal: Homeless in Wales can find inspiration from Daniel’s story

Homeless Veterans appeal

Homeless in Wales can find inspiration from Daniel’s story
Front National family feud? Marine Le Pen and her relatives clash over French far-right party's response to Paris terror attacks

Front National family feud?

Marine Le Pen and her relatives clash over French far-right party's response to Paris terror attacks
Woman who was sent to three Nazi death camps describes how she escaped the gas chamber

Auschwitz liberation 70th anniversary

Woman sent to three Nazi death camps describes surviving gas chamber
DSK, Dodo the Pimp, and the Carlton Hotel

The inside track on France's trial of the year

Dominique Strauss-Kahn, Dodo the Pimp, and the Carlton Hotel:
As provocative now as they ever were

Sarah Kane season

Why her plays are as provocative now as when they were written
Murder of Japanese hostage has grim echoes of a killing in Iraq 11 years ago

Murder of Japanese hostage has grim echoes of another killing

Japanese mood was against what was seen as irresponsible trips to a vicious war zone
Syria crisis: Celebrities call on David Cameron to take more refugees as one young mother tells of torture by Assad regime

Celebrities call on David Cameron to take more Syrian refugees

One young mother tells of torture by Assad regime
The enemy within: People who hear voices in their heads are being encouraged to talk back – with promising results

The enemy within

People who hear voices in their heads are being encouraged to talk back
'In Auschwitz you got used to anything'

'In Auschwitz you got used to anything'

Survivors of the Nazi concentration camp remember its horror, 70 years on
Autumn/winter menswear 2015: The uniforms that make up modern life come to the fore

Autumn/winter menswear 2015

The uniforms that make up modern life come to the fore
'I'm gay, and plan to fight military homophobia'

'I'm gay, and plan to fight military homophobia'

Army general planning to come out
Iraq invasion 2003: The bloody warnings six wise men gave to Tony Blair as he prepared to launch poorly planned campaign

What the six wise men told Tony Blair

Months before the invasion of Iraq in 2003, experts sought to warn the PM about his plans. Here, four of them recall that day
25 years of The Independent on Sunday: The stories, the writers and the changes over the last quarter of a century

25 years of The Independent on Sunday

The stories, the writers and the changes over the last quarter of a century