Who shrank all the pies? Greggs downsizes and puts prices up
Britain's biggest bakery chain has reduced the size of several savouries while puffing up prices months after forcing the Government to back down over the “pasty tax”.
The baker’s own nutritional information reveals five per cent cuts to pasties and pizzas, a 15 per cent drop in the size of its steak bake, and 18 per cent reductions affecting breakfast bacon rolls.
Prices, meanwhile, have risen like a budget soufflé. The chain, which has more than 1,600 outlets, admitted on its website to price hikes in response to food inflation.
Research last year by Which? found that shrinking food without commensurate price drops had affected hundreds of products, including Branston pickle and Kellogg's Coco Pops.
Greggs former chief executive Ken McMeikan lobbied the Government last March after Chancellor George Osborne’s budget included proposals for a 20 per cent rate of VAT on hot baked snacks.
The response from the industry and pasty consumers forced the Coalition into a U-turn in May, leading shares in Greggs, which had a turnover of more than £700m last year, to increase by 6 per cent.
A spokeswoman for Greggs told The Grocer magazine: “Where changes in weight occur, this is normally the result of improvements.. such as reducing fat, salt and/or sugar.”
Customers will be relieved to discover that size of the chain’s signature sausage rolls has not changed.
Oscar Pistorius trial: Defence's own witness contradicts athlete's version of events
Oscar Pistorius trial: The case against Oscar Pistorius – and why the prosecution claims his story doesn't add up
South Korea ferry: Captain Lee Joon-seok could face criminal investigation as over 280 remain missing
Peaches Geldof dead: Private funeral for the family and friends of the socialite will take place next week
Shropshire criminals ‘using unmanned drones and infrared cameras to find illegal cannabis farms’ – and then steal from the growers
The food poverty scandal that shames Britain: Nearly 1m people rely on handouts to eat – and benefit reforms may be to blame
US Navy christens huge $3 billion destroyer ship USS Zumwalt that appears as a fishing boat on enemy radar
Scottish independence: It is the English who should be on their knees, begging the Scots to vote ‘No’
Nigel Farage fatigue? Half of voters ‘immune’ to Ukip’s appeal
Nigel Farage on Have I Got News For You: Ukip leader ridiculed over expenses and party 'fruitcakes'
Nigel Farage: I’m taking on the status quo, and the Establishment’s fighting back
- 1 Poveglia: 'World's most haunted island' up for sale...is anyone brave enough to buy it?
- 2 The Hobbit: There and Back Again set for possible title change
- 3 Video of British Muslims dancing to Pharrell Williams's hit Happy attacked as 'sinful'
- 4 24 people applied for the 'world's toughest job', here are their interviews
- 5 Andre Johnson: Wu-Tang Clan-discovered rapper severed his penis and jumped from LA building
£150.00 per week: QA Apprenticeships: This company is a company that specializ...
£153.75 per week: QA Apprenticeships: This company is an innovative outsourcin...
£150.00 per week: QA Apprenticeships: This company has been providing on site ...
£150.00 per week: QA Apprenticeships: We've been supplying best of breed peopl...