Cheltenham, a town famous for its race course and cafés sympathetic to breastfeeding mums.
However, after September it will have a new claim to fame.
In September, Cheltenham will play host to the "world’s most expensive treasure hunt".
The Great Diamond Rush which is expected to be launched on the weekend of the 13 September, will see 10 diamonds, each with a value of £1,000, hidden at various key landmarks across the town.
The Rush is the brainchild of luxury jewellers Beards and will be the centre point to of their 250 anniversary celebrations.
It will also be used as a money raising event for Cheltenham based charity Maggie’s Cancer Centre.
To help the hunters, there will be commemorative treasure maps made by Beards on offer.
However, if these maps do not provide enough help, there will also be Maggie’s Cancer Centre volunteers on hand to provide clues for £5.
Anna Mason, Centre Fundraiser at Maggie's, said: “We are all very excited about the Diamond Rush at Maggie's and would like to thank everybody at Beards for coming up with such a unique and fun challenge to support us.”
If all of the diamonds have not been discovered on the 13 September, the event will run on the following day and the into Monday if all of the ten diamonds still haven’t been found.
Managing director Alexander Rose, from Beards said: “We aim to create a real buzz around the town and want people to leave no stone unturned when hunting the diamonds."