ITV aims for viewers with spending power
Wednesday 14 July 1993
Introducing ITV's autumn schedule, Mr Plantin countered suggestions made during the row over rescheduling News at Ten that the channel was devoting itself exclusively to winning large numbers of viewers. 'We're paying more attention to the young and up-market audience,' he said. 'A lot of the new drama is skewed towards them.'
Mr Plantin pointed out that for the first time for several years there was no detective series in the drama schedule - the nearest thing being Cracker, in which Robbie Coltrane plays a 'dangerous but brilliant' clinical psychologist. He said factual programmes would continue to play a large role. World in Action keeps its place at 8.30pm on Mondays and The Big Story, a new current affairs series from Carlton, will be shown at 7.30pm on Thursdays.
The autumn schedule - the first for which Mr Plantin is wholly responsible since he took the new post of network scheduler - is not dramatically different from the old. But this year ITV has won 41 per cent of the television audience, as against 32 per cent for BBC1, so there is no need for radical change.
Mr Plantin said that he was being sparing in commissioning new comedy. 'Light entertainment is going through a gear shift and somehow we're going to have to find a way of doing it differently,' he said.
Discussing ITV's continuing wish to move News at Ten to an earlier time, Mr Plantin said it was wrong to assume that he wanted to use the 10pm slot solely for adult drama. 'I might put some factual programmes there,' he said.
Sir George Russell, chairman of the Independent Television Commission, has vetoed any move of the news for the time being. He is meeting the heads of the 15 ITV companies today to discuss the matter.
ITV's move is in response to the wish of advertisers to reach people with more spending power. It comes at a time when the BBC is trying to find ways of reaching the mass market. With BSkyB, the satellite service, claiming this week that it was no longer 'council-estate television', there is now a danger that the lowest income groups, the heaviest watchers of television, may find less and less to appeal to them.
- 2 This letter from a reader explains why women can’t play football
- 4 Scientists predict green energy revolution after incredible new graphene discoveries
- 5 Obama: The only people with the right to object to immigration are Native Americans
Black Friday 2014: Opening times for Asda, John Lewis, GAME, PC World and Argos
Miss Honduras Maria Jose Alvarado's stylist Luis Alfredo Garcia is found stabbed to death
Sean Abbott: Messages of support flood in for bowler following death of batsman Phil Hughes
Kim Jong-un proves 'in dire need of allies' within his own government as younger sister appointed to senior role
Dr Lam Hoe Yeoh: Voyeur doctor jailed for eight years after using network of hidden cameras to film patients, colleagues and friends on the toilet
Ukip says babies born to immigrants in the UK should be classed as migrants – which would include Nigel Farage’s own children
Rochester by-election: Ukip gains second MP as Tory defector Mark Reckless holds seat
'Beast of Bolsover' Dennis Skinner takes Ukip MP Mark Reckless to task moments after he is sworn in
The young are the new poor: Sharp increase in number of under-25s living in poverty, while over-65s are better off than ever
Tamir Rice: 12-year-old boy playing with fake gun dies after being shot by Ohio police
Rochester aftermath: Sacking of Emily Thornberry will make work of Labour MPs '10 times harder'
Excellent Salary: Austen Lloyd: SURREY MARKET TOWN - SENIOR PROPERTY SOLICITOR...
Negotiable: Recruitment Genius: What do you want to do with your career? Do yo...
Negotiable: Recruitment Genius: This company is a leading expert in immunoassa...
Negotiable: Recruitment Genius: A Development Scientist is required to join a ...