Juice drinks 'low on fruit'
Monday 18 July 1994
A survey by the Food Commission found as little as 5 per cent juice in brands such as Ribena and Kia-Ora, 6 per cent in Libby's Apple 'C', and 9 per cent in Rowntree's Fruit Juice Drink. Even the 'best', Five Alive Mixed Citrus, was less than half real fruit.
Dr Tim Lobstein, the report's author, said it was 'tantamount to legalised fraud' to be offering such misleading products. 'Watering down milk was condemned in the nineteenth century as illegal adulteration, but watering down juice and adding the word 'drink' gives a licence to the modern manufacturer to sell fruit-flavoured products as real fruit.'
The survey, published today in Living Earth and The Food Magazine, examined 20 fruit drinks and found several had more added sugar than juice. Ribena contained more sugar than Coca-Cola.
Nearly all had added flavourings and some had colouring agents. Some had added vitamin C but contained few of the other vitamins, trace nutrients and enzymes that make fruit healthy.
In the US, such labelling would be illegal. However, rules that would force manufacturers to disclose juice content have been postponed by the Ministry of Agriculture and are unlikely to come into effect for up to seven years. The commission says pictures of fruit should be removed from cartons and the juice content declared.
A spokesman for Nestle, which makes Libby's and Rowntree's juice drinks, said the drinks were manufactured after research which showed that they suited consumers' 'tastes and expectations'.
Diving in at the deep end is no excuse for shirking the style stakes
- 2 Why I'm on the brink of burning my Israeli passport
- 4 War is war: Why I stand with Israel
- 5 Blackest is the new black: Scientists have developed a material so dark that you can't see it...
Sustained immigration has not harmed Britons' employment, say government advisers
War is war: Why I stand with Israel
Even when it brutalises one of its own teenage citizens, America is helpless against Israel
Socialist Worker called to apologise over ‘vile’ article saying Eton schoolboy Horatio Chapple's death is ‘reason to save the polar bears’
Emergency data law: David Cameron plots to bring back snoopers’ charter
NUT strike: David Cameron announces crackdown on strike action ahead of mass industrial action
£40000 - £60000 per annum + Benefits + Bonus: Harrington Starr: Dynamics CRM D...
£40000 - £45000 per annum + Benefits + Bonus: Harrington Starr: Web Developer ...
£50000 - £67000 per annum + Benefits + Bonus: Harrington Starr: C# R&D .NE...
£40000 - £50000 per annum + Benefits + Bonus: Harrington Starr: C# Developer (...