Labour aims to define its 'positive appeal'
Donald Macintyre writes political sketches for The Independent, having been Jerusalem correspondent since 2004, covering Israel and the Occupied Territories, as well as travelling for the paper to Iraq, Turkey, Jordan, Libya and Egypt. As Political Editor and then Chief Political Commentator, he previously covered the John Major and early Tony Blair era. He has written for the Daily Express, Sunday Times, Times and Sunday Telegraph, and Sunday Correspondent. He is the author of Mandelson and the Making of New Labour (2000).
Thursday 30 December 1993
SENIOR members of the Shadow Cabinet are to make a series of speeches in the new year designed to sharpen Labour's message and give a clearer account of what the party will stand for at the next general election.
The initiative will be seen as an implicit acknowledgement that despite its commanding lead in the opinion polls this is as much because of the Tories' unpopularity as because voters have yet positively and irrevocably identified with Labour.
A series of Speeches aimed at defining a positive appeal for Labour will be made by John Smith, the party leader, as well as by Gordon Brown, the shadow Chancellor, David Blunkett, the health spokesman, and Tony Blair, the shadow Home Secretary.
The new campaign ing effort came to light yesterday as Sir Norman Fowler, the Tory party chairman, ended the season of political goodwill by launching an fierce and pointed attack on the Labour leader for 'inertia'. Sir Norman claimed in an open letter to Ross Coates, chairman of the Conservative Political Centre, that Mr Smith's agenda amounted to 'warmed-up Wilsonism'.
He said that after the last election, Labour's leaders had acknowledged that it would have to change if it was ever to hold office again. He added: 'That view lasted only long enough for John Smith to secure election as party leader . . . Sir Norman added: ' The reform of Labour's constitution . . . has ground to a halt, leaving the trade unions continuing to hold both the pruce purse strings and the votes d needed to control the party.'
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