Opera house takes the popular option: ENO seeks bigger audiences to cut pounds 2.3m deficit

THE NEW team heading the English National Opera yesterday announced its first season with a shift towards more popular operas to attract bigger audiences.

The ENO, which has an accumulated deficit of pounds 2.3m, will also hold seat prices at 1992-93 levels and introduce half-price seats for children. There will also be some performances beginning at 6pm to encourage people who live outside London to attend.

Productions in the season starting in August will include traditional favourites such as Puccini's La Boheme, which will be revived in the same season, Mozart's Figaro and Cosi fan tutte, Rossini's The Barber of Seville and Strauss's Der Rosenkavalier. Some are revivals but La Boheme and Cosi are new productions.

Sian Edwards, the new music director, said the part of Mimi in the new production of La Boheme will be played by the American singer Roberta Alexander, with the English singer Rosalind Sutherland taking over later in the season. She said at a press conference at the London Coliseum that it had proved difficult to find a soprano in England able and available to play one of Puccini's best loved roles.

Miss Edwards added afterwards: 'There is no one in the company here at the moment who could do it. The previous management operated a flexible policy, using outside people. Dennis Marks and I are more interested in bringing people towards the company and having a bigger roster to choose from.'

Referring to next season's repertory, she said: 'Of course popular operas are a way of bringing new people in. A large number of people have heard of Boheme even if they haven't seen it.'

Dennis Marks, who replaces Peter Jonas as director-general, said that he wanted to renovate the company's home at the London Coliseum, and would be launching a fund-raising campaign. Mr Marks added that he was budgeting for a surplus next year and this would be the first step towards paying off the deficit. The only real solution was to bring more people back to see opera performed by the company. Audiences fell by 6 per cent last year.

Highlights of next season's new productions include Wagner's Lohengrin, the first Wagner at the ENO for eight years, directed by Tim Albery; La Boheme directed by Steven Pimlott; Smetana's The Two Widows directed by David Pountney; Der Rosenkavalier produced by Jonathan Miller; the world premiere of Judith Weir's Blond Eckbert produced by Tim Hopkins and Janacek's Jenufa produced by Lucy Bailey.

Start your day with The Independent, sign up for daily news emails
Arts and Entertainment
The Doctor and Clara have their first real heart to heart since he regenerated in 'Deep Breath'
TV
Arts and Entertainment
James Hewitt has firmly denied being Harry’s father
arts + ents
Arts and Entertainment
Jamie Oliver
filmTV chef Jamie Oliver turned down role in The Hobbit
News
The official police photograph of Dustin Diamond taken after he was arrested in Wisconsin
peopleDownfall of the TV star charged with bar stabbing
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA year of political gossip, levity and intrigue from the sharpest pen in Westminster
Life and Style
tech
Arts and Entertainment
Jeremy Clarkson, left, and Richard Hammond upset the locals in South America
tvReview: Top Gear team flee Patagonia as Christmas special reaches its climax in the style of Butch and Sundance
News
people
Sport
Ashley Barnes of Burnley scores their second goal
footballMan City vs Burnley match report
News
news
Arts and Entertainment
Peter Mayhew as Chewbacca alongside Harrison Ford's Han Solo in 'Star Wars'
film
News
i100
Arts and Entertainment
Man of action: Christian Bale stars in Exodus: Gods and Kings
film
Life and Style
Apple showed no sign of losing its talent for product launches with the new, slightly larger iPhone 6 making headlines
techSecurity breaches and overhyped start-ups dominated a year in which very little changed (save the size of your phone)
Arts and Entertainment
Catherine (Sarah Lancashire) in Happy Valley ((C) Red Productions/Ben Blackall)
TV
Arts and Entertainment
Clueless? Locked-door mysteries are the ultimate manifestation of the cerebral detective story
booksAs a new collection of the genre’s best is published, its editor explains the rules of engagement
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Recruitment Genius: LGV Driver - Category C or C+E

£23000 - £26000 per annum: Recruitment Genius: This national Company that manu...

Recruitment Genius: Sales Consultant - OTE £30,000

£13000 - £30000 per annum: Recruitment Genius: Scotland's leading life insuran...

Recruitment Genius: Maintenance Assistant

£25000 - £30000 per annum: Recruitment Genius: A Maintenance Assistant is requ...

Recruitment Genius: Business Manager

£32000 - £40000 per annum: Recruitment Genius: A Business Manager is required ...

Day In a Page

A timely reminder of the bloody anniversary we all forgot

A timely reminder of the bloody anniversary we all forgot

Who remembers that this week we enter the 150th anniversary year of the end of the American Civil War, asks Robert Fisk
Homeless Veterans appeal: Former soldiers pay their respects to a friend who also served

Homeless Veterans appeal

Former soldiers pay their respects to a friend who also served
Downfall of Dustin 'Screech' Diamond, the 'Saved By The Bell' star charged with bar stabbing

Scarred by the bell

The downfall of the TV star charged with bar stabbing
Why 2014 was a year of technological let-downs

Why 2014 was a year of technological let-downs

Security breaches and overhyped start-ups dominated a year in which very little changed (save the size of your phone)
Cuba's golf revolution: But will the revolutionary nation take 'bourgeois' game to its heart?

Will revolutionary Cuba take 'bourgeois' golf to its heart?

Fidel Castro ridiculed the game – but now investment in leisure resort projects is welcome
The Locked Room Mysteries: As a new collection of the genre’s best is published, its editor Otto Penzler explains the rules of engagement

The Locked Room Mysteries

As a new collection of the genre’s best is published, its editor explains the rules of engagement
Amy Adams on playing painter Margaret Keane in Tim Burton's Big Eyes

How I made myself Keane

Amy Adams hadn’t wanted to take the role of artist Margaret Keane, because she’d had enough of playing victims. But then she had a daughter, and saw the painter in a new light
Ed Richards: Parting view of Ofcom chief. . . we hate jokes on the disabled

Parting view of Ofcom chief... we hate jokes on the disabled

Bad language once got TV viewers irate, inciting calls to broadcasting switchboards. But now there is a worse offender, says retiring head of the media watchdog, Ed Richards
A look back at fashion in 2014: Wear in review

Wear in review

A look back at fashion in 2014
Ian Herbert: My 10 hopes for sport in 2015. Might just one of them happen?

Ian Herbert: My 10 hopes for sport in 2015

Might just one of them happen?
War with Isis: The West needs more than a White Knight

The West needs more than a White Knight

Despite billions spent on weapons, the US has not been able to counter Isis's gruesome tactics, says Patrick Cockburn
Return to Helmand: Private Davey Graham recalls the day he was shot by the Taliban

'The day I was shot by the Taliban'

Private Davey Graham was shot five times during an ambush in 2007 - it was the first, controversial photograph to show the dangers our soldiers faced in Helmand province
Revealed: the best and worst airlines for delays

Revealed: the best and worst airlines for delays

Many flyers are failing to claim compensation to which they are entitled, a new survey has found
The stories that defined 2014: From the Scottish independence referendum to the Ice Bucket Challenge, our writers voice their opinions

The stories that defined 2014

From the Scottish independence referendum to the Ice Bucket Challenge, our writers voice their opinions
Stoke-on-Trent becomes first British city to be classified as 'disaster resilient' by the United Nations

Disaster looming? Now you know where to head...

Which British city has become the first to be awarded special 'resilience' status by the UN?