Party political broadcasts cut

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The Independent Online
Party political broadcasts - taken by many viewers as the signal to put the kettle on - are to be halved in length.

The maximum length of the broadcasts will be cut from 10 to 5 minutes, the committee on party political broadcasting said yesterday.

Downing Street said this formalised the position that already existed. A spokesman added: 'It was thought it would be more likely to gain the attention of the viewers.'