Persil Power fails the watchdog test
In an unusual climax to the "soap wars" saga, the association festooned a press conference with faded pyjama tops and displayed eight of its staff in tested garments, several of them damaged by Persil Power.
Clothes washed in the original Persil Power had only 40 per cent of the strength of those washed in Ariel Ultra, Persil's chief (non-manganese) rival, according to the association. Even those washed in Persil Power after it had been reformulated had only70 per cent of the strength of garments washed in Ariel.
The tests cost the association £50,000, involved 100 people wearing 200 viscose shirts and cotton pyjamas for 17 weeks - a total of two "person years" - and were described by Derek Prentice, assistant director, as the biggest tests "we or any other consumer organisation in the world" had conducted on a washing powder.
Mr Prentice said the aim was not to act as referee between two "warring multinational giants" - Unilever, whose Lever Brothers subsidiary makes Persil, and Procter and Gamble, manufacturers of Ariel - but to clear up the confusion among consumers resulting from a "marketplace failure".
Andrew Seth, managing director of Lever Brothers, described the tests as "restricted and unrepresentative" and rejected the association's call for an explicit warning on Persil Power packets saying the product should not be used for coloured clothing.
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
Weather bomb in pictures: Storms cuts power for tens of thousands – and snow is on the way
Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
Russell Brand was rendered speechless on Question Time by this man
Fury at Airbus after it hints the super-jumbo may be mothballed
Disgruntled RBS worker writes hilarious open letter to Russell Brand after anti-capitalist publicity stunt leaves him hungry
Shock poll shows voters believe Ukip is to the left of the Tories
Nigel Farage's approval rating hits 'record low' as popularity suffers in wake of Ukip sex scandal
Nigel Farage defends Kerry Smith 'ch***y' comment: 'If you are going for a Chinese, what do you say you’re going for?'
Ukip candidate jokes about 'shooting peasants' in racist and homophobic rant
Pakistan school attack live: Taliban kill at least 132 children in 'horrifying' massacre
£65000 - £80000 per annum: Recruitment Genius: Finance Director required to jo...
£15000 - £25000 per annum: Recruitment Genius: This is a unique opportunity fo...
£50000 per annum + 26 days holiday,pension: Ashdown Group: A highly successful...
£27000 per annum + pension + holidays: The Jenrick Group: A Quality Technician...