Cameron seeks to capitalise on Olympic buzz by linking sporting endeavour with efforts to rebuild the economy

 

David Cameron today attempted to extract as much political capital as possible from the success of the London Games – linking Britain’s sporting endeavour with efforts to rebuild the economy.

In remarks to mark the conclusion of the Games Mr Cameron tried to capitalise on the national feel-good factor they generated by suggesting they proved that the UK's “time has come”.

He also confirmed that elite sports would continue to receive £125 million a year up to the next Games in Rio de Janeiro in a bid to emulate the record medal haul.

The Government will also to bring forward proposals in the autumn – in consultation with its new Olympic Legacy Ambassador Lord Core - for how to enshrine competitive sports within the curriculum.

In a press conference with Lord Coe at Downing Street Mr Cameron said the success in delivering Olympics showed just what Britain could do on the world stage.

“You only need two words to sum up these Games: Britain delivered,” he said.

“We showed the world what we are made of, we reminded ourselves what we can do and we demonstrated that you should never ever count Team GB down and out.

“The lesson of these past weeks is that Britain can, and should, be ambitious.

“That spirit should be taken forward. Yes we have enormous economic challenges to meet and we’re in a very competitive world where some countries won’t make it because they haven’t got the gumption to tackle their problems; get their debt down, improve their education systems, make sure they fund their welfare system.

“But if we are a country that does those things we can be a great success story. The moral of the Olympics is if you want to achieve great things you have to work really hard to get them – that’s what the Government and everyone has to do.”

Downing Street later confirmed that member of the Armed Forces and the Police involved with games will be given a commemorative coin to thank them for delivering a safe and secure Olympic Games. In addition 70,000 commemorative batons will be given to the Olympic volunteers by LOCOG.

Raising the spectre of the Big Society again Mr Cameron said he hoped to capitalise on the enthusiasm showed by the Olympic volunteers to get them to more in the future.

“These Games have yet again shown that Britain is a great volunteering nation. We need to make the most of this magic moment and harness the enthusiasm for sport and for volunteering the Games has generated.”

IOC chief Jacques Rogge said it was important that the Government capitalised on the success of the Games – by providing proper support to all sports.

“I think that is the challenge that Great Britain faces now, to continue on the wave, to continue to surf the wave, but this will require investment, of course, in these sports, definitely longer term investment,” he said.

“I think there is a great foundation being laid by these games in all of the sports, but then the sports organisations but also the Ministry of Sport must have a long term plan on how to capitalise on that and how to continue to have this success”

Asked whether the four years cash that the government has guaranteed constituted a long enough investment he replied: “You know, I'm a foreigner in this beautiful country. It is not up to tell the government what to do. But it goes without saying, if you have long term strategies you have good results.”

News
Netherlands' goalkeeper Tim Krul fails to make a save from Costa Rica's midfielder Celso Borges during a penalty shoot-out in the quarter-final between Netherlands and Costa Rica during the 2014 FIFA World Cup
newsGoalkeepers suffer from 'gambler’s fallacy' during shoot-outs
Arts and Entertainment
Sydney and Melbourne are locked in a row over giant milk crates
artCultural relations between Sydney and Melbourne soured by row over milk crate art instillation
Arts and Entertainment
Adèle Exarchopoulos and Léa Seydoux play teeneage lovers in the French erotic drama 'Blue Is The Warmest Colour' - The survey found four times as many women admitting to same-sex experiences than 20 years ago
arts + entsBlue Is The Warmest Colour, Bojack Horseman and Hobbit on the way
News
people
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebookA unique anthology of reporting and analysis of a crucial period of history
News
Morrissey pictured in 2013
people
News
A scene from the video shows students mock rioting
newsEnd-of-year leaver's YouTube film features playground gun massacre
News
i100
Life and Style
The director of Wall-E Andrew Stanton with Angus MacLane's Lego model
gadgetsDesign made in Pixar animator’s spare time could get retail release
News
peopleGuitarist, who played with Aerosmith, Lou Reed and Alice Cooper among others, was 71
Independent
Travel Shop
the manor
Up to 70% off luxury travel
on city breaks Find out more
santorini
Up to 70% off luxury travel
on chic beach resorts Find out more
sardina foodie
Up to 70% off luxury travel
on country retreats Find out more
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Hydraulic Power Pack Design Engineer

competitive: Progressive Recruitment: I recruit for contract mechanical design...

SQL DBA/ C# Developer - T-SQL, C#.Net

£45000 - £55000 per annum + Benefits: Ashdown Group: Working with an exciting ...

SCO Supervisor Electrical

competitive: Progressive Recruitment: My client based in the Midlands is looki...

Ecommerce Executive

£20000 - £24000 per annum: Ashdown Group: Ecommerce Executive Working with an...

Day In a Page

Dress the Gaza situation up all you like, but the truth hurts

Robert Fisk on Gaza conflict

Dress the situation up all you like, but the truth hurts
Save the tiger: Tiger, tiger burning less brightly as numbers plummet

Tiger, tiger burning less brightly

When William Blake wrote his famous poem there were probably more than 100,000 tigers in the wild. These days they probably number around 3,200
5 News's Andy Bell retraces his grandfather's steps on the First World War battlefields

In grandfather's footsteps

5 News's political editor Andy Bell only knows his grandfather from the compelling diary he kept during WWI. But when he returned to the killing fields where Edwin Vaughan suffered so much, his ancestor came to life
Lifestyle guru Martha Stewart reveals she has flying robot ... to take photos of her farm

Martha Stewart has flying robot

The lifestyle guru used the drone to get a bird's eye view her 153-acre farm in Bedford, New York
Former Labour minister Meg Hillier has demanded 'pootling lanes' for women cyclists

Do women cyclists need 'pootling lanes'?

Simon Usborne (who's more of a hurtler) explains why winning the space race is key to happy riding
A tale of two presidents: George W Bush downs his paintbrush to pen father’s life story

A tale of two presidents

George W Bush downs his paintbrush to pen father’s life story
Restaurateur Mitch Tonks has given the Great Western Pullman dining car a makeover

The dining car makes a comeback

Restaurateur Mitch Tonks has given the Great Western Pullman dining car a makeover
Gallery rage: How are institutions tackling the discomfort of overcrowding this summer?

Gallery rage

How are institutions tackling the discomfort of overcrowding this summer?
Louis van Gaal has £500,000 video surveillance system installed to monitor Manchester United players

Eye on the prize

Louis van Gaal has £500,000 video surveillance system installed to monitor Manchester United players
Women's rugby: Tamara Taylor adds fuel to the ire in quest to land World Cup

Women's rugby

Tamara Taylor adds fuel to the ire in quest to land World Cup
Save the tiger: The day America’s love of backyard tigers led to a horrific bloodbath

The day America’s love of backyard tigers led to a horrific bloodbath

With only six per cent of the US population of these amazing big cats held in zoos, the Zanesville incident in 2011 was inevitable
Samuel Beckett's biographer reveals secrets of the writer's time as a French Resistance spy

How Samuel Beckett became a French Resistance spy

As this year's Samuel Beckett festival opens in Enniskillen, James Knowlson, recalls how the Irish writer risked his life for liberty and narrowly escaped capture by the Gestapo
We will remember them: relatives still honour those who fought in the Great War

We will remember them

Relatives still honour those who fought in the Great War
Star Wars Episode VII is being shot on film - and now Kodak is launching a last-ditch bid to keep celluloid alive

Kodak's last-ditch bid to keep celluloid alive

Director J J Abrams and a few digital refuseniks shoot movies on film. Simon Usborne wonders what the fuss is about
Once stilted and melodramatic, Hollywood is giving acting in video games a makeover

Acting in video games gets a makeover

David Crookes meets two of the genre's most popular voices