Cameron seeks to capitalise on Olympic buzz by linking sporting endeavour with efforts to rebuild the economy

 

David Cameron today attempted to extract as much political capital as possible from the success of the London Games – linking Britain’s sporting endeavour with efforts to rebuild the economy.

In remarks to mark the conclusion of the Games Mr Cameron tried to capitalise on the national feel-good factor they generated by suggesting they proved that the UK's “time has come”.

He also confirmed that elite sports would continue to receive £125 million a year up to the next Games in Rio de Janeiro in a bid to emulate the record medal haul.

The Government will also to bring forward proposals in the autumn – in consultation with its new Olympic Legacy Ambassador Lord Core - for how to enshrine competitive sports within the curriculum.

In a press conference with Lord Coe at Downing Street Mr Cameron said the success in delivering Olympics showed just what Britain could do on the world stage.

“You only need two words to sum up these Games: Britain delivered,” he said.

“We showed the world what we are made of, we reminded ourselves what we can do and we demonstrated that you should never ever count Team GB down and out.

“The lesson of these past weeks is that Britain can, and should, be ambitious.

“That spirit should be taken forward. Yes we have enormous economic challenges to meet and we’re in a very competitive world where some countries won’t make it because they haven’t got the gumption to tackle their problems; get their debt down, improve their education systems, make sure they fund their welfare system.

“But if we are a country that does those things we can be a great success story. The moral of the Olympics is if you want to achieve great things you have to work really hard to get them – that’s what the Government and everyone has to do.”

Downing Street later confirmed that member of the Armed Forces and the Police involved with games will be given a commemorative coin to thank them for delivering a safe and secure Olympic Games. In addition 70,000 commemorative batons will be given to the Olympic volunteers by LOCOG.

Raising the spectre of the Big Society again Mr Cameron said he hoped to capitalise on the enthusiasm showed by the Olympic volunteers to get them to more in the future.

“These Games have yet again shown that Britain is a great volunteering nation. We need to make the most of this magic moment and harness the enthusiasm for sport and for volunteering the Games has generated.”

IOC chief Jacques Rogge said it was important that the Government capitalised on the success of the Games – by providing proper support to all sports.

“I think that is the challenge that Great Britain faces now, to continue on the wave, to continue to surf the wave, but this will require investment, of course, in these sports, definitely longer term investment,” he said.

“I think there is a great foundation being laid by these games in all of the sports, but then the sports organisations but also the Ministry of Sport must have a long term plan on how to capitalise on that and how to continue to have this success”

Asked whether the four years cash that the government has guaranteed constituted a long enough investment he replied: “You know, I'm a foreigner in this beautiful country. It is not up to tell the government what to do. But it goes without saying, if you have long term strategies you have good results.”

Life and Style
The new Windows 10 Start Menu
tech
News
More than 90 years of car history are coming to an end with the abolition of the paper car-tax disc
newsThis and other facts you never knew about the paper circle - completely obsolete today
Arts and Entertainment
There has been a boom in ticket sales for female comics, according to an industry survey
comedyFirst national survey reveals Britain’s comedic tastes
Arts and Entertainment
Hilary North's 'How My Life Has Changed', 2001
books(and not a Buzzfeed article in sight)
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksAn unforgettable anthology of contemporary reportage
Arts and Entertainment
Mystery man: Ben Affleck and Rosamund Pike in '‘Gone Girl'
films... by the director David Fincher
News
Kim Jong Un gives field guidance during his inspection of the Korean People's Army (KPA) Naval Unit 167
newsSouth Korean reports suggest rumours of a coup were unfounded
News
people'I’d rather have Fred and Rose West quote my characters on childcare'
Travel
Bruce Chatwin's novel 'On the Black Hill' was set at The Vision Farm
travelOne of the finest one-day walks you could hope for - in Britain
Arts and Entertainment
Gay and OK: a scene from 'Pride'
filmsUS film censors have ruled 'Pride' unfit for under-16s, though it contains no sex or violence
News
people
Life and Style
Magic roundabouts: the gyratory system that has excited enthusiasts in Swindon
motoringJust who are the Roundabout Appreciation Society?
Arts and Entertainment
You could be in the Glastonbury crowd next summer if you follow our tips for bagging tickets this week
music
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

SEN Teacher - Hull

Negotiable: Randstad Education Hull: Randstad Education are recruiting for spe...

Foundation Teacher Cornwall

£23500 - £40000 per annum: Randstad Education Plymouth: Early Years and Founda...

General Cover Teacher - Grimsby

Negotiable: Randstad Education Hull: Qualified Teachers needed for Supply in t...

KS2 Teacher required from October

£90 - £120 per annum: Randstad Education Hull: Key Stage 2 Supply Teacher requ...

Day In a Page

Ebola outbreak: The children orphaned by the virus – then rejected by surviving relatives over fear of infection

The children orphaned by Ebola...

... then rejected by surviving relatives over fear of infection
Pride: Are censors pandering to homophobia?

Are censors pandering to homophobia?

US film censors have ruled 'Pride' unfit for under-16s, though it contains no sex or violence
The magic of roundabouts

Lords of the rings

Just who are the Roundabout Appreciation Society?
Why do we like making lists?

Notes to self: Why do we like making lists?

Well it was good enough for Ancient Egyptians and Picasso...
Hong Kong protests: A good time to open a new restaurant?

A good time to open a new restaurant in Hong Kong?

As pro-democracy demonstrators hold firm, chef Rowley Leigh, who's in the city to open a new restaurant, says you couldn't hope to meet a nicer bunch
Paris Fashion Week: Karl Lagerfeld leads a feminist riot on 'Boulevard Chanel'

Paris Fashion Week

Lagerfeld leads a feminist riot on 'Boulevard Chanel'
Bruce Chatwin's Wales: One of the finest one-day walks in Britain

Simon Calder discovers Bruce Chatwin's Wales

One of the finest one-day walks you could hope for - in Britain
10 best children's nightwear

10 best children's nightwear

Make sure the kids stay cosy on cooler autumn nights in this selection of pjs, onesies and nighties
Manchester City vs Roma: Five things we learnt from City’s draw at the Etihad

Manchester City vs Roma

Five things we learnt from City’s Champions League draw at the Etihad
Martin Hardy: Mike Ashley must act now and end the Alan Pardew reign

Trouble on the Tyne

Ashley must act now and end Pardew's reign at Newcastle, says Martin Hardy
Isis is an hour from Baghdad, the Iraq army has little chance against it, and air strikes won't help

Isis an hour away from Baghdad -

and with no sign of Iraq army being able to make a successful counter-attack
Turner Prize 2014 is frustratingly timid

Turner Prize 2014 is frustratingly timid

The exhibition nods to rich and potentially brilliant ideas, but steps back
Last chance to see: Half the world’s animals have disappeared over the last 40 years

Last chance to see...

The Earth’s animal wildlife population has halved in 40 years
So here's why teenagers are always grumpy - and it's not what you think

Truth behind teens' grumpiness

Early school hours mess with their biological clocks
Why can no one stop hackers putting celebrities' private photos online?

Hacked photos: the third wave

Why can no one stop hackers putting celebrities' private photos online?