Coe unveils 2012 proposals with a patriotic rallying cry

A formidable array of political leaders and sporting greats appealed for the public to back London's Olympic bid yesterday as the capital delivered a detailed plan designed to edge out its rivals in the race to stage the 2012 Games.

A formidable array of political leaders and sporting greats appealed for the public to back London's Olympic bid yesterday as the capital delivered a detailed plan designed to edge out its rivals in the race to stage the 2012 Games.

The bid chairman, Sebastian Coe, promised that hosting the event would reap huge dividends for London and the sporting community and said that public support was crucial in taking advantage of a once-in-a-lifetime opportunity.

"We shouldn't ask what these Olympic Games can do for us, we should ask what they can do for our children," said Lord Coe, borrowing from John F Kennedy's inaugural presidential speech. "We have the opportunity to change this city and to change the face of British sport forever. This opportunity will not come around again. It has to be grabbed and it has to be won," he said.

At the unveiling of a 600-page blueprint, which was submitted on Monday to the International Olympic Committee (IOC), bid leaders revealed final written plans that have been revised in recent months and include lessons learnt from Athens.

In changes made since initial proposals were submitted in January, London pledged a Games that would break all records on revenues from ticketing, sponsorship and broadcast deals and turn a profit of £100m on £1.5bn operating costs.

The main infrastructure work would be funded from an additional budget of £2.375bn, which includes £560m for venues, £380m for transport and £200m for security.

Far from being a disaster to navigate as the IOC had feared in its interim report in May, it would provide the best public transport for a Games. Ten rail lines would lead into Olympic Park, notably a dedicated "Olympic Javelin" train running from St Pancras.

Organisers would build five new venues. Among these, a swimming pool and the main and hockey stadiums would plug the gap in the capital's sports infrastructure and attract events for decades to come.

Lord Coe said: "Since the IOC evaluation report in May we have been listening and learning. The Games in London will be like no other Games before them. There will be no waste, there will be no white elephants, there will be clear, long-term plans for venues and facilities."

London also revealed that tickets would start at £15 and more than half would be £30 or less, though prices would climb above £50 for blue-riband events such as track and field. It is claimed average ticket prices would be 30 per cent cheaper than Paris and 40 per cent cheaper than New York.

London 2012 had initially hoped to spread venues across the region but has come under pressure to restrict athletes' travel times and now boasts that 80 per cent of them will get to their venues in 20 minutes.

Bid leaders consider that their chances are boosted by the capital's proven ability to throw a party such as the Queen's Golden Jubilee and the summer's Olympic Torch relay.

That same presentational élan was in evidence yesterday at a slick launch which culminated with a four-minute burst of the feelgood factor in a witty film entitled Make Britain Proud. Cameo roles ranged from David Beckham struggling over a crossword puzzle and Kelly Holmes going through the revolving doors of the Savoy to the actress Helen Mirren posing as a tourist lost in Leicester Square.

At the unveiling of their candidate file on Wednesday, the organisers of the Paris bid were criticised for lacking such style but theirs remains the bid to beat. As odds-on favourites, the main advantage of the French bid is that most of their venues are already in place.

Suggested Topics
Start your day with The Independent, sign up for daily news emails
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksAn introduction to the ground rules of British democracy
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Recruitment Genius: Massage Therapist / Sports Therapist / Physio / Osteopath

£12000 - £24000 per annum: Recruitment Genius: An opportunity has arisen for o...

Recruitment Genius: Account Manager / Sales Executive - Contract Hire

£35000 - £60000 per annum: Recruitment Genius: This industry leader provides c...

Recruitment Genius: Project Coordinator

£28000 - £30000 per annum: Recruitment Genius: A Project Coordinator is requir...

Recruitment Genius: Area Sales Manager - Midlands

£20000 - £25000 per annum: Recruitment Genius: This is an exciting opportunity...

Day In a Page

John Palmer: 'Goldfinger' of British crime was murdered, say police

Murder of the Brink’s-MAT mastermind

'Goldfinger' of British crime's life ended in a blaze of bullets, say police
Forget little green men - aliens will look like humans, says Cambridge University evolution expert

Forget little green men

Leading evolutionary biologist says aliens will look like humans
The Real Stories of Migrant Britain: An Algerian scientist adjusts to life working in a kebab shop

The Real Stories of Migrant Britain

An Algerian scientist struggles to adjust to her new life working in a Scottish kebab shop
Bodyworlds museum: Dr Gunther von Hagens has battled legal threats, Parkinson's disease, and the threat of bankruptcy

Dying dream of Doctor Death

Dr Gunther von Hagens has battled legal threats, Parkinson's disease, and the threat of bankruptcy
UK heatwave: Temperature reaches 39.8 degrees on Central Line - the sweatiest place in London

39.8 degrees recorded on Tube

There's hot (London) and too damn hot (the Underground). Simon Usborne braved the Central line to discover what its passengers suffer
Kitchens go hi-tech: From robot chefs to recipe-shopping apps, computerised cooking is coming

Computerised cooking is coming

From apps that automatically make shopping lists from your recipe books to smart ovens and robot chefs, Kevin Maney rounds up innovations to make your mouth water
Jessie Cave interview: The Harry Potter star has published a feminist collection of cartoons

Jessie Cave's feminist cartoons

The Harry Potter star tells Alice Jones how a one-night stand changed her life
Football Beyond Borders: Even the most distruptive pupils score at homework club

Education: Football Beyond Borders

Add football to an after-school homework club, and even the naughtiest boys can score
10 best barbecue books

Fire up the barbie: 10 best barbecue books

We've got Bibles to get you grilling and smoking like a true south American pro
Wimbledon 2015: Nick Bollettieri - Junk balls and chop and slice are only way 5ft 1in Kurumi Nara can live with Petra Kvitova’s power

Nick Bollettieri's Wimbledon Files

Junk balls and chop and slice are only way 5ft 1in Kurumi Nara can live with Petra Kvitova’s power
Ron Dennis exclusive: ‘This is one of the best McLaren teams ever – we are going to do it’

‘This is one of the best McLaren teams ever – we are going to do it’

Ron Dennis shrugs off a poor start to the season in an exclusive interview, and says the glory days will come back
Seifeddine Rezgui: What motivated a shy student to kill 38 holidaymakers in Tunisia?

Making of a killer

What motivated a shy student to kill 38 holidaymakers in Tunisia?
UK Heatwave: Temperatures on the tube are going to exceed the legal limit for transporting cattle

Just when you thought your commute couldn't get any worse...

Heatwave will see temperatures on the Tube exceed legal limit for transporting cattle
Exclusive - The Real Stories of Migrant Britain: Swapping Bucharest for London

The Real Stories of Migrant Britain

Meet the man who swapped Romania for the UK in a bid to provide for his family, only to discover that the home he left behind wasn't quite what it seemed
Cheaper energy on the way, but it's not all sunshine and rainbows

Cheaper energy on the way, but it's not all sunshine and rainbows

Solar power will help bring down electricity prices over the next five years, according to a new report. But it’s cheap imports of ‘dirty power’ that will lower them the most