Disgusting, frustrating, but intriguing: how the country really feels about its politicians

Country feels negative and apathetic about most political leaders, as election approaches

Voters find David Cameron frustrating, Ed Miliband confusing, and are disgusted and apathetic about Nick Clegg, according to a recent survey.

It revealed that the UK feels overwhelmingly negative or neutral towards all the major party leaders ahead of May's election.

The most reported positive feeling reported by voters was that leaders were intriguing — with politicians inspiring few other positive emotions like excited and happy.

Image consultancy The Buzzz showed 1,000 UK voters pictures of the four leaders and asked them to describe how they felt using a range of positive and negative words.

Most voters felt frustrated with their leaders — it was 29% of voters' strongest feeling about David Cameron, with 21% feeling that way about Nick Clegg and 21% frustrated with Ed Miliband.

 

Clegg inspired the least feelings of any of the leaders — 33% of those shown his picture felt nothing at all, nearly twice those that said the same of Nigel Farage. Clegg didn’t scare anyone, and only 1% were shocked by him.

But 21% of those shown were disgusted by him, higher than anyone but Farage, and 24% felt frustrated. Clegg is the least liked of all four leaders, with only 7% of voters feeling anything positive about him at all, most of whom felt intrigued or surprised.

Video: PM shows his lighter side on the Tonight Show

Farage disgusted 29% of voters, his most common reaction, with 5% feeling scared and 7% feeling frustrated.  But another 19% of voters felt intrigued, far more than any other leader.

Clegg made 33% of voters feel nothing at all, compared with David Cameron's 28%. Source: Getty Images The Ukip leader received many more positive comments than any of his competitors, with other voters describing themselves as being excited, happy and surprised by him.

Farage scored only -20 ‘net emotional resonance’ — a measure of how many feel negatively about him against those that feel positive — against -32 for Miliband, -42 for Cameron and -51 for Clegg. He also scored highest on ‘absolute emotional resonance’ — how many people feel anything about him at all. He scored 82, against the least emotionally engaging leader Nick Clegg, who scored 72.

Ukip leader Nigel Farage inspired the strongest feelings in voters, though many of them were negative. Source: Getty Images The consultants said the “Results confirm the apathy and anonymity political leaders engender in the public – the largest proportions said they felt ‘nothing’ or ‘frustrated’, even disgusted”.

PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksAn unforgettable anthology of contemporary reportage
News
Teeth should be brushed twice a day to prevent tooth decay
education
News
Bryan Cranston as Walter White, in the acclaimed series 'Breaking Bad'
news
Sport
footballChelsea 6 Maribor 0: Blues warm up for Premier League showdown with stroll in Champions League - but Mourinho is short of strikers
News
Those who were encouraged to walk in a happy manner remembered less negative words
science
Arts and Entertainment
Princess Olga in 'You Can't Get the Staff'
tvReview: The anachronistic aristocrats, it seemed, were just happy to have some attention
News
Renee Zellweger as Bridget Jones
i100
Life and Style
tech

Board creates magnetic field to achieve lift

News
There have been various incidents of social media users inadvertently flouting the law
news

Life and Style
Stack ‘em high?: quantity doesn’t always trump quality, as Friends of the Earth can testify
techThe proliferation of online petitions allows us to register our protests at the touch of a button. But do they change anything?
News
Bourgogne wine maker Laboure-Roi vice president Thibault Garin (L) offers the company's 2013 Beaujolais Nouveau wine to the guest in the wine spa at the Hakone Yunessun spa resort facilities in Hakone town, Kanagawa prefecture, some 100-kilometre west of Tokyo
i100
Sport
CSKA Moscow celebrate after equalising with a late penalty
footballCSKA Moscow 2 Manchester City 2: Premier League champions let two goal lead slip in Russia
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

IT Project Manager

Competitive: Clearwater People Solutions Ltd: Our client based in Chelmsford a...

Business Intelligence Specialist - work from home

£40000 per annum: Ashdown Group: An established and growing IT Consultancy fir...

Business Intelligence Specialist - work from home

£40000 per annum: Ashdown Group: An established and growing IT Consultancy fir...

IT Manager

£40000 - £45000 per annum + pension, healthcare,25 days: Ashdown Group: An est...

Day In a Page

Indiana serial killer? Man arrested for murdering teenage prostitute confesses to six other murders - and police fear there could be many more

A new American serial killer?

Police fear man arrested for murder of teen prostitute could be responsible for killing spree dating back 20 years
Sweetie, the fake 10-year-old girl designed to catch online predators, claims her first scalp

Sting to trap paedophiles may not carry weight in UK courts

Computer image of ‘Sweetie’ represented entrapment, experts say
Fukushima nuclear crisis: Evacuees still stuck in cramped emergency housing three years on - and may never return home

Return to Fukushima – a land they will never call home again

Evacuees still stuck in cramped emergency housing three years on from nuclear disaster
Wildlife Photographer of the Year: Intimate image of resting lions claims top prize

Wildlife Photographer of the Year

Intimate image of resting lions claims top prize
Online petitions: Sign here to change the world

Want to change the world? Just sign here

The proliferation of online petitions allows us to register our protests at the touch of a button. But do they change anything?
Ed Sheeran hits back after being labelled too boring to headline festivals

'You need me, I don’t need you'

Ed Sheeran hits back after being labelled too boring to headline festivals
How to Get Away with Murder: Shonda Rhimes reinvents the legal drama

How to Get Away with Murder

Shonda Rhimes reinvents the legal drama
A cup of tea is every worker's right

Hard to swallow

Three hospitals in Leicester have banned their staff from drinking tea and coffee in public areas. Christopher Hirst explains why he thinks that a cuppa is every worker's right
Which animals are nearly extinct?

Which animals are nearly extinct?

Conservationists in Kenya are in mourning after the death of a white northern rhino, which has left the species with a single male. These are the other species on the brink
12 best children's shoes

Perfect for leaf-kicking: 12 best children's shoes

Find footwear perfect to keep kids' feet protected this autumn
Anderlecht vs Arsenal: Gunners' ray of light Aaron Ramsey shines again

Arsenal’s ray of light ready to shine again

Aaron Ramsey’s injury record has prompted a club investigation. For now, the midfielder is just happy to be fit to face Anderlecht in the Champions League
Comment: David Moyes' show of sensitivity thrown back in his face by former Manchester United manager Sir Alex Ferguson

Moyes’ show of sensitivity thrown back in his face... by Ferguson

Manchester United legend tramples on successor who resisted criticising his inheritance
Two super-sized ships have cruised into British waters, but how big can these behemoths get?

Super-sized ships: How big can they get?

Two of the largest vessels in the world cruised into UK waters last week
British doctors on brink of 'cure' for paralysis with spinal cord treatment

British doctors on brink of cure for paralysis

Sufferers can now be offered the possibility of cure thanks to a revolutionary implant of regenerative cells
Ranked seventh in world’s best tourist cities - not London, or Edinburgh, but Salisbury

Lonely Planet’s Best in Travel 2015

UK city beats Vienna, Paris and New York to be ranked seventh in world’s best tourist destinations - but it's not London