Home Office's 'go home' ad campaign: Advertising watchdog launches investigation
ASA receives 60 complaints over Home Office ad vans
An investigation into the Home Office "Go Home" ad vans campaign has been launched by the advertising watchdog following a series of complaints.
The Advertising Standards Authority (ASA) confirmed they launched their investigation after receiving 60 complaints that the ads were "reminiscent of slogans used by racist groups to attack immigrants in the past".
The regulator said some complaints also centred around the claim that "106 arrests last week in your area" made in the advert was misleading.
Last month, adverts displayed on billboards transported by vans in six London boroughs were driven around in a Government effort to tell overstaying migrants to "go home", or face arrest and deportation.
The campaign may be extended nationwide, if the Home Office considers it to be successful.
An ASA spokesman said: "I can confirm that the Advertising Standards Authority has launched a formal investigation into the Home Office 'Go Home' ad campaign following 60 complaints.
"Complainants have expressed concerns that the ad, in particular the phrase 'Go Home', is offensive and irresponsible because it is reminiscent of slogans used by racist groups to attack immigrants in the past and could incite or exacerbate racial hatred and tensions in multicultural communities.
"Separately, some complainants have challenged whether the claim '106 arrests last week in your area' is misleading.
"They've also challenged whether it is misleading because it implies arrest is the automatic consequence of remaining in the UK without permission.
"We will publish our findings in due course."
Migrant groups, Labour politicians and unions had reacted to the campaign with anger and disgust. Labour peer Lord Lipsey led criticism of the adverts, voicing his concern that claims made in the advert could not be sustained. He argued that the areas the advert referred to were "huge" and stretched from Hounslow in the west to Dagenham in the east, crucially including Heathrow Airport.
“I do not believe that any inhabitant of Barking and Dagenham would believe their area to include Hounslow. Again, the Government is deliberately misleading the public by aggregating figures over an area which no one would describe as theirs", he said on 31 July.
The ASA's probe comes in addition to another investigation by the Equality and Human Rights Commission (EHRC) into a wave of immigration checks across the country.
The EHRC launched the probe after it was claimed that the spot checks - conducted at transport hubs up and down the country - were being carried out by border officials purely on the basis of ethnicity.
- 1 Disney heiress Abigail disowns her share of family profits in West Bank company
- 2 The secret report that helps Israel hide facts
- 3 'Women should not laugh in public,' says Turkey's Deputy Prime Minister in morality speech
- 5 Ross Burden dead: MasterChef and Ready Steady Cook star dies at age 45 after suffering from cancer
'Women should not laugh in public,' says Turkey's Deputy Prime Minister in morality speech
Richard Dawkins says 'date rape is bad, stranger rape is worse' on Twitter
Ross Burden dead: MasterChef and Ready Steady Cook star dies at age 45 after suffering from cancer
Zayn Malik on Israel-Gaza: One Direction singer bombarded with Twitter death threats after posting #FreePalestine
MH17 crash: Black boxes show plane suffered 'massive explosive decompression' following shrapnel hit
The secret report that helps Israel hide facts
Woman and two children killed by mob in riots over 'blasphemous' Facebook post in Pakistan
A day in the life of Vladimir Putin: The dictator in his labyrinth
Putin is 'thuggish, dishonest and reckless', says British ambassador to US
Boozy, ignorant, intolerant, but very polite – Britain as others see us
A new Russian revolution: The cracks are starting to appear in Putin’s Kremlin power bloc
- < Previous
- Next >
£18000 - £22000 per annum, Benefits: Excellent Uncapped Commission Structure: ...
£18000 - £22000 per annum: Charter Selection: This exciting entertainment comp...
£300 - £350 per day + competitive: Progressive Recruitment: Ecommerce/Retail/E...
Competitive: The Green Recruitment Company: The Organisation: The Green Recrui...