Labour has tried to harness the power of today's viral sensation #TheDress to attack the Coalition government.
The opposition's official Twitter account this afternoon tweeted an animation featuring the slogan "White and gold or blue and black, they've both let the next generation down" superimposed over David Cameron and Nick Clegg's faces.
The light-hearted tiff is a reference to the colour schemes of the Liberal Democrats and Conservative party.
It also references the two colour combinations visible in the popular optical illusion of a dress which has divided the internet.
The animation comes just hours after Ed Miliband waded into the row over the item of clothing.
1/4 These aren't moving either
The effect comes from much the same place
2/4 And neither is this
Yep, this is also a still image
3/4 These circles aren't moving
The trick comes from the way that our brains scan images over and over
4/4 There's only two colours in this picture
The effect comes from the way that the brain receives different parts of the image at different times
In an interview with ITV he claimed the dress was white and gold – potentially alienating the half of the electorate who believe it is blue and black.