Labour on roll as campaign comes up roses

Patricia Wynn Davies reports on the launch of `the biggest political education initiative ever undertaken'

John Prescott, Labour's deputy leader, pledged to banish the boredom and inject some fun into politics as he launched the party's nationwide "Rolling Rose" campaign at an upmarket Thames-side leisure complex yesterday.

There were jokes from the actor Richard Wilson, music from a specially commissioned campaign rock band, the Rolling Roses, a boat laid on to transport journalists and Shadow Cabinet members downriver - and a serious message too.

Tony Blair, the Labour leader, said the eight-month initiative, inspired by Mr Prescott, was the biggest political education campaign undertaken by a modern party, as well as a huge membership drive.

"The campaign is an immensely important innovation for Labour," Mr Blair said from a makeshift podium at Hays Galleria, a former wharf near Tower Bridge. "It will strengthen that bond of trust [with the British people]. We are reaching out to the people through it. We are taking our message to them. And we are listening too to what they say, so as to better inform what we say on their behalf in Parliament."

Joviality seemed more in the ascendant during the Daily Mirror-sponsored production yesterday. "Under Old Labour it would have been raining," declared Frank Dobson, the party's environment spokesman, from the leisure-craft Suerita as the morning sunshine bounced off the Thames. There were jokes about going with the tide - and all out to sea.

The red-rosed Shadow Cabinet members who lined up on a platform above the Rolling Rose trailer looked like so many dancing girls. But Labour appears to have paid attention to the details. The Rolling Roses line- up includes two female vocalists as well as a more middle-aged looking male.

The assembled public appeared to lap it all up, despite the odd twinge of detectable embarrassment among some of the party high command.

Party membership has risen to 322,000 and Labour made the most of that by inviting four recent converts to pose for the cameras. Why join the Labour party? Aaron Clarke-Wills, a 29-year-old trainee barrister, was asked. "Is there a sensible alternative?" he replied.

The 150 events in the tour will include shows combining political debate with comedy, satire and music and a day at Brighton races on the eve of this autumn's party conference.

Suggested Topics
News
Shoppers at Selfridges department store in central London
black friday
Arts and Entertainment
Joel Edgerton, John Turturro and Christian Bale in Exodus: Gods and Kings
filmDirector said film would 'never have been financed' with ethnic minority actors in key roles
Life and Style
View of champagne glasses at a beach bar set up along the Croisette during the 66th edition of the Cannes Film Festival in Cannes on May 17, 2013
food + drink(and for now, there's a clear winner)
News
people
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksNow available in paperback
News
Irradiated turkey and freeze dried mash potato will be on the menu this thanksgiving
video
News
Andy Murray with his girlfriend of nine years, Kim Sears who he has got engaged to
peopleWimbledon champion announces engagement to girlfriend Kim Sears
Arts and Entertainment
George Mpanga has been shortlisted for the Critics’ Choice prize
music
Arts and Entertainment
Roisin, James and Sanjay in the boardroom
tvReview: This week's failing project manager had to go
News
Ed Miliband visiting the Holocaust museum in Jerusalem. The Labour leader has spoken more openly of his heritage recently
newsAttacks on the Labour leader have coalesced around a sense that he is different, weird, a man apart. But are the barbs more sinister?
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

SThree: Associate Recruitment Consultant

£18000 - £23000 per annum + OTE: SThree: SThree are seeking Associate Recruitm...

SThree: Associate Recruitment Consultant

£18000 - £23000 per annum + OTE: SThree: SThree are seeking Associate Recruitm...

Citifocus Ltd: ACA - Financial Reporting

£Attractive Package: Citifocus Ltd: Chartered accountant (ACA or CPA), must be...

Langley James : Senior Infrastructure Engineer; VMWare, Windows; Disley; £40k

£40000 per annum + benefits: Langley James : Senior Infrastructure Engineer; V...

Day In a Page

Cameron, Miliband and Clegg join forces for Homeless Veterans campaign

Cameron, Miliband and Clegg join forces for Homeless Veterans campaign

It's in all our interests to look after servicemen and women who fall on hard times, say party leaders
Millionaire Sol Campbell wades into wealthy backlash against Labour's mansion tax

Sol Campbell cries foul at Labour's mansion tax

The former England defender joins Myleene Klass, Griff Rhys Jones and Melvyn Bragg in criticising proposals
Nicolas Sarkozy returns: The ex-President is preparing to fight for the leadership of France's main opposition party – but will he win big enough?

Sarkozy returns

The ex-President is preparing to fight for the leadership of France's main opposition party – but will he win big enough?
Is the criticism of Ed Miliband a coded form of anti-Semitism?

Is the criticism of Miliband anti-Semitic?

Attacks on the Labour leader have coalesced around a sense that he is different, weird, a man apart. But is the criticism more sinister?
Ouija boards are the must-have gift this Christmas, fuelled by a schlock horror film

Ouija boards are the must-have festive gift

Simon Usborne explores the appeal - and mysteries - of a century-old parlour game
There's a Good Girl exhibition: How female creatives are changing the way women are portrayed in advertising

In pictures: There's a Good Girl exhibition

The new exhibition reveals how female creatives are changing the way women are portrayed in advertising
UK firm Biscuiteers is giving cookies a makeover - from advent calendars to doll's houses

UK firm Biscuiteers is giving cookies a makeover

It worked with cupcakes, doughnuts and macarons so no wonder someone decided to revamp the humble biscuit
Can SkySaga capture the Minecraft magic?

Can SkySaga capture the Minecraft magic?

It's no surprise that the building game born in Sweden in 2009 and now played by millions, has imitators keen to construct their own mega money-spinner
The King's School is way ahead of the pack when it comes to using the latest classroom technology

Staying connected: The King's School

The school in Cambridgeshire is ahead of the pack when it comes to using the latest classroom technology. Richard Garner discovers how teachers and pupils stay connected
Christmas 2014: 23 best women's perfumes

Festively fragrant: the best women's perfumes

Give a loved one a luxe fragrance this year or treat yourself to a sensual pick-me-up
Arsenal vs Borussia Dortmund: Alex Oxlade-Chamberlain celebrates century with trademark display of speed and intuition

Arsenal vs Borussia Dortmund

The Ox celebrates century with trademark display of speed and intuition
Billy Joe Saunders vs Chris Eubank Jnr: When two worlds collide

When two worlds collide

Traveller Billy Joe Saunders did not have a pampered public-school upbringing - unlike Saturday’s opponent Chris Eubank Jnr
Homeless Veterans Christmas Appeal: Drifting and forgotten - turning lives around for ex-soldiers

Homeless Veterans Christmas Appeal: Turning lives around for ex-soldiers

Our partner charities help veterans on the brink – and get them back on their feet
Putin’s far-right ambition: Think-tank reveals how Russian President is wooing – and funding – populist parties across Europe to gain influence in the EU

Putin’s far-right ambition

Think-tank reveals how Russian President is wooing – and funding – populist parties across Europe to gain influence in the EU
Tove Jansson's Moominland: What was the inspiration for Finland's most famous family?

Escape to Moominland

What was the inspiration for Finland's most famous family?