Sir Martin Sorrell, the chief executive of advertising and media group WPP, apologised last night for the fact that one of his companies had made the advertisement for the Argentinian government.
The film was made by Y&R, a subsidary based in Buenos Aires. Sir Martin said that the film was, "totally unacceptable" and that he was "appalled and embarrassed by it. The agency has formally apologised for any offence or pain caused."
Oddly, Y&R released their own statement saying that the film was against the Olympic spirit and that it had asked the Argentinian government to withdraw it. WPP did not comment on what had happened to the fee.Reuse content