Stop using fake British-sounding names to sell cheap foreign meat, farmers tell supermarkets
Horsemeat scandal: Union says it's time to stop the 'scouring the world for the cheapest food' as it attacks Morrisons' Hemsley (not "Helmsley")
The Head of the National Farmers Union has told supermarkets to buy British, and stop scouring the world for the cheapest products, in the wake of the “real shock” engendered by the discovery of horse meat in dozens of supermarket products.
Speaking at the National Farmers Union Conference , Mr Kendall said that pressure placed on processors by the supermarkets to force down prices was damaging, but also insisted that, ultimately, a fraud had been committed, and that the processors “should have told the retailers to get stuffed, that you can’t do eight burgers for a pound.”
Retailers should be sourcing high quality, traceable products from UK farmers, he claimed, and there should be an end to misleading advertising that presented food products with “homely British sounding names” but which were in fact foreign imports.
Mr Kendall criticised Morrisons for their “Hemsley” range, which he said sounded like a traditional market town in Yorkshire but used poultry imported from abroad and produced to less exacting welfare standards than the supermarket demands of British suppliers.
“If there's one single message that's come from the horse meat scandal, it's that our consumers want to know their food is coming from as close as home as possible,” he said.
Speaking at the conference in Birmingham, he said that within eight years, there would be another four and a half million people in the UK, ”more than four Birmingham's worth of extra mouths to feed“, and if everyone were to have the opportunity to buy British, the supply chain had to start
The financial pressures facing the general public are obvious, so price is important, but the journey made by food around that was highlighted by investigation in where horse meat had come from, had shocked people.
”It's not as if it's nuts and bolts, pots and pans or mobile phones - this is our food,“ he said.
A survey by the National Farmers’ Union showed that 78 per cent of people think that supermarkets should sell more food from British farms and 43% said they were more likely to buy traceable food from farms in Britain following the revelations over horse meat in processed foods.
He added: ”I'm convinced that putting price pressure on processors is damaging, but that's no excuse for fraud.
His comments came as Tesco chief executive Philip Clarke vowed to bring meat production “closer to home” and work more closely with British farmers in response to the scandal.
The company has introduced a new testing process so customers can be sure that what is on the label is in the product, he said, and from July all chicken meats sold at Tesco's UK stores will come from British farms.
“The testing regime is intended to ensure that if it is not on the label it is not in the packet, if it is beef, it is beef, and nothing else,” he said.
”The second thing is we're going to bring meat production a bit closer to home. We do buy some, particularly for our frozen products, out of Europe, and as we can we'll bring it closer to home.”
But he would not promise that the changes would not cost customers more.
“I hope that it doesn't mean price increases, but I can't stand here today and tell you that it won't.
”I hope it doesn't, I'll work to make sure it doesn't.“
- 1 Sainsbury's '50p challenge' poster telling staff to encourage customers to spend more placed in shop window instead of staff room
- 2 Five-year-old Iris Grace is raising awareness of autism through her extraordinary paintings
- 3 HeForShe campaign: Iceland to follow up Emma Watson speech with UN women's rights conference – for men only
- 4 Car tax disc changes: Two days to go - and they affect you much more than just not displaying a piece of paper
- 5 Teenagers irritable because early school hours mess with their biological clocks
Five-year-old Iris Grace is raising awareness of autism through her extraordinary paintings
Car tax disc changes: Five facts you never knew about your (almost obsolete) tax disc
Isis an hour away from Baghdad - with no sign of Iraq army being able to make a successful counter-attack
Car tax disc changes: Two days to go - and they affect you much more than just not displaying a piece of paper
The Aral Sea: Nasa pictures show how what was once the fourth largest lake in the world has become almost completely dry
Isis, we are told, is a 'clear and dangerous threat to our way of life'. I’m sorry, but I just don’t buy it
Exclusive: 'Putin's Russia has been my biggest regret,' says Nato's outgoing Secretary General
The Osborne Ultimatum: Chancellor’s benefits freeze bombshell will affect ten million households
There’s no excuse for Dave Lee Travis’s behaviour, but we need to keep a sense of proportion
Should gay sex be illegal? 16% of Britons think so
Mark Reckless becomes second Tory MP to defect to Ukip in a month
- < Previous
- Next >
£120 - £125 per day: Randstad Education Luton: Are you looking for part time/ ...
£120 - £130 per day: Randstad Education Chelmsford: Are you a quailed Teacher ...
£120 - £125 per day: Randstad Education Luton: Currently looking for teachers ...
£50 per day: Randstad Education Cheshire: SEN Teaching Assistant EBD , Septemb...