Sugar takes his Lords seat
Sir Alan Sugar took his seat in the House of Lords today following his appointment last month as Prime Minister Gordon Brown's 'enterprise tsar'.
He was supported in affirming his allegiance to the Queen by business minister Baroness Vadera and Lord Davies of Abersoch.
In front of packed public galleries, Lord Sugar was greeted by a quieter than usual cheer of support when he shook hands with the Lord Speaker Baroness Hayman as he left the chamber following the short ceremony.
The star of the BBC television show The Apprentice, who is famous for his catchphrase "You're fired", has come under pressure following his appointment.
Tories have claimed that he cannot work for the BBC and for the Government, although Lord Sugar has argued his role is advisory and "politically neutral".
Opposition peers were noticeably silent when his introduction was cheered.
When he returned to the Lords 10 minutes after the ceremony of introduction, he took a seat on the Labour backbenches immediately behind Government ministers.
Lord Sugar, as with other new peers, wore ermine for his introduction and was led into the chamber by Black Rod and accompanied by two similarly dressed members of the Lords, who stood by him while the formalities were read out.
His decision to choose two allies of Mr Brown as his supporters is likely to be seized on by opponents of his dual role.
Lady Vadera was an adviser to Mr Brown at the Treasury and Lord Davies left his role as chairman of Standard Chartered when he was appointed to the Government in January.
Threat of 'catastrophic cascade of collisions' must be averted, warn scientists
Oxford is the least affordable city in the UK, where houses cost 11 times local salaries
Wellcome Image Awards: The most striking images from the world of science, including breast cancer cells under chemical attack and a photographer’s own kidney stone
Space debris orbiting Earth to be destroyed with giant lasers fired from Australia
Oscar Pistorius murder trial: Athlete repeatedly sick as court hears 'graphic details' of Reeva Steenkamp's post-mortem
How climate change helped Genghis Khan: Scientists believe a sudden period of warmer weather allowed the Mongols to invade with such success
Britain's top vet sparks controversy with call for ban on slashing animals' throats in 'ritual' slaughters for halal and kosher meat products
Poor 'live like animals' says Boris's privately educated sister after going on 'poverty safari'
Exclusive: Impact of immigrants on British workers ‘negligible’
Vince Cable: Teachers 'know absolutely nothing' about the world of work
Ukraine crisis: Russia pledges to 'retaliate against sanctions' as Ukrainian president says Crimea vote will not be recognised
The quiet diplomat: Catherine Ashton - recognised and admired in all the world’s troubled countries, yet ridiculed at home
- 1 Australian man Rod Sommerville reacts to bite from deadly snake by reaching for cold beer
- 2 Pakistan vs Paul Smith: Sandal-wearers bemused by famed British designer's attempts to sell traditional Peshawari chappal-style shoes for the distinctly untraditional sum of £300
- 3 North Korea elections: Kim Jong-un wins 100% of the vote
- 4 Grace Dent: Who cares if she spells it Barraco Barner? Gemma Worrall is more employable than some bookish arts graduate
- 5 Sharknado 2: Former WWE wrestler Kurt Angle to fight second wave of flying sharks
£30000 - £35000 per annum + Very Competitive Salary: Austen Lloyd: Residential...
£1000 per month: Inspiring Interns: The company works with Tier 1 FTSE 100 Ban...
VOLUNTARY ONLY - EXPENSES REIMBURSED : Reach Volunteering: Fantastic opportuni...
Negotiable: Randstad Education Preston: Randstad Education is urgently recruit...