In what can only be described as a bizarre attempt to divert people's attention from the £12bn of welfare cuts set to be announced in Wednesday's Budget, the Department for Work and Pensions has released a rap promoting the government's workplace pension reforms.
The short video, posted on social media website Vine, is a re-release of a longer YouTube video launched two years ago that promoted its landmark initiative to automatically place employees into workplace pension schemes two years ago.
It was set up with a target of signing up some 4.3 million more people saving for their retirement.
A YouTube video of DWP workers was released at the time. The rap went like this:
Can I have your attention, about the workplace pension
Did I forget to mention, millions of people are already benefiting
From being involved in the workplace pension
So can I have your attention
The re-released video comes two days before George Osborne will unveil more details of where he will wield the axe as he looks to swipe £12bn from the welfare budget.
Only around £1.5bn of the cuts have so far been announced, with measures including the freezing of working age benefits for two years saving £1bn; reducing the benefit cap to £23,000 and removing housing benefit from young people.
A bulk of the further cuts are expected to fall on tax credits, which could hit more than seven million children according to the government's own child poverty advisers.
A new analysis by the Social Mobility and Child Poverty Commission found that any cut in tax credits would reduce the incomes of 45 per cent of working families.Reuse content