Pubs to serve chocolate mild by the pint
Wednesday 19 October 1994
To attract a new generation of beer drinkers and 'to encourage people to view the whole subject of beer afresh', the Whitbread brewery yesterday launched a new beer one of whose main ingredients is chocolate.
'Fuggles Chocolate Mild' is the fourth in the company's series of New Classic Ales. The beer derives its name from the Worcestershire Fuggles variety of hops used in the brew.
A spokesman for the company said it was hoped that it would do the same for beer as the New World wines have done for the popularity of wine. Half a million pints of the mild beer will be brewed over the next six weeks, for distribution by hand-pump in pubs across England and Wales. It is not being distributed in Scotland.
Traditionally, mild was a low-alcohol dark beer, drunk mainly in the Midlands and the North. The base for the new brew is standard malted barley, torrefied (roasted) wheat and a small proportion of 'chocolate malt' - barley dried in a kiln to a dark roasted colour. To augment the beer's roasted malt character, chocolate is added to every barrel before despatch from the Flowers Brewery in Cheltenham, Gloucestershire.
The new chocolate mild has a much higher alcohol content of 4.6 per cent compared with the 2.8 to 3.3 per cent of traditional milds.
- 1 Toddler throws a tantrum at the White House – in front of Barack Obama
- 2 Irish people are travelling home from all over the world so they can vote to legalise gay marriage
- 3 Picture of couple posing with beached dolphin 'that later died' causes outrage
- 4 16-year-old girl beaten and burned alive by lynch mob in Rio Bravo, Guatemala
- 5 Witch doctor arrested after forcing newborn baby to walk in Indian village
Toddler throws a tantrum at the White House – in front of Barack Obama
Maryland mother found pushing her dead child on a swing in a playground
16-year-old girl beaten and burned alive by lynch mob in Rio Bravo, Guatemala
Picture of couple posing with beached dolphin 'that later died' causes outrage
Nicola Sturgeon did want David Cameron to win the general election, report concludes
As a white man, I'm surprised more women aren't tweeting the hashtag #KillAllWhiteMen
Scotland may have to leave the EU even if it votes to stay in, David Cameron confirms
Report finds that Britain's wages are the most unequal in Europe
The day that Britain resigned as a global power
Almost a third of school pupils believe 'Muslims are taking over our country', study claims
Gay marriage 'Bert and Ernie' cake bakery found guilty of discrimination in Northern Ireland
£40-50K: Guru Careers: We are seeking an experienced Software / C# Developer w...
£35 - 40k + Benefits: Guru Careers: We are seeking a Software Developer (JavaS...
£18000 - £23000 per annum + Commission: SThree: As a Trainee Recruitment Consu...