Radio 1 loses more listeners: Commercial audience now rivals BBC
Tuesday 26 April 1994
It is still Britain's most popular channel, but Radio 2, the only BBC network to grow in popularity, is now closing the gap, with a 13.4 per cent share.
Radio 1's shrinking share compares with 21 per cent a year ago and 17.1 per cent in the last quarter of 1993. It now attracts 13.2 million people every week, three million less than a year ago when it had 16.1 million. The figures were published yesterday by Rajar, the radio industry's joint audience research body.
Matthew Bannister, controller of Radio 1, said yesterday that the position was now stabilising, with the rate of decline lessening. He noted that the network had been in long- term decline before he took over and introduced new disc jockeys and a new music policy last autumn aimed at attracting younger listeners. His schedule, which came into full force in January, was delivering a fast-growing audience for Steve Wright, the breakfast show presenter.
Radio 4, which is also undergoing a controversial regeneration, lost about 400,000 listeners during the first three months of the year and has a 10.6 per cent share, compared with 11.6 per cent last year.
The figures show a strong advance by commercial radio, aided by the launch of 13 stations in the past year. It accounted for 45 per cent of all radio listening, up from 37.4 per cent a year ago. At present, 29.2 million people tune in to BBC services in a week, compared with 27.3 million for commercial radio.
The BBC yesterday announced 'the biggest shift of radio and television production to the regions' in its history, aimed at defusing fierce criticism that it is too London- centred. It plans to increase spending on nationally networked programmes made outside London from one-fifth to one-third by 1997, switching spending of pounds 75m.
Under the plans, only 100 staff will move out of London. Instead, independent producers are being encouraged to fall in with the BBC and set up regional production bases. However, Nigel Smith, chairman of the Broadcasting for Scotland Campaign, which has led the lobby for changes, said last night: 'These are exaggerated claims, involving only 5 per cent of the total spending.'
- 1 School playground evacuated over 'unusually aggressive' grey squirrel
- 2 Hollywood actor Mickey Rourke beats opponent 33 years his junior in exhibition boxing match
- 3 Jennifer Lawrence scores first UK top 40 single with Hunger Games track 'The Hanging Tree'
- 4 Today was a bad day for renters, landlords, and democracy
At least 100 dead after Islamists launch attack on Nigerian mosque
Hollywood actor Mickey Rourke beats opponent 33 years his junior in exhibition boxing match
'You should come to my house and eat cheeses with me': 4-year-old sends adorable love letter to girl at school
Scientists predict green energy revolution after incredible new graphene discoveries
Russell Brand: 'Katy Perry? I don’t know who that is'
Obama: The only people with the right to object to immigration are Native Americans
Ukip says babies born to immigrants in the UK should be classed as migrants – which would include Nigel Farage’s own children
The young are the new poor: Sharp increase in number of under-25s living in poverty, while over-65s are better off than ever
David Cameron sets out immigration reforms: We should distrust Ukip and their 'snake-oil of simple solutions'
Ukip mocked after mistaking Westminster Cathedral – for a mosque
Tamir Rice: 12-year-old boy playing with fake gun dies after being shot by Ohio police
£30k - 38k per year + Benefits: Opilio Recruitment: An award-winning consume...
£40k - 45k per year + Benefits: Opilio Recruitment: A fantastic opportunity ...
£30k - 35k per year + Benefits: Opilio Recruitment: We’re currently re...
£35k - 45k per year + benefits: Opilio Recruitment: A fantastic opportunity ...