Included in the deal was a cameo role in BBC1's Good Morning, which carried a live item from the event. 'You see,' Ken Bruce told his 2-3 million listeners, 'they have television during the day now. But don't make a habit of watching it, that would be a terrible decline.'
Mr Bruce, brought in nearly 10 years ago when Terry Wogan defected to television, has made himself liked as only radio presenters can be. Radio 2 presenters are not snobbish, except about television, and about people who never bother to listen to the station, but have a strong idea that the whole thing is, as Mr Bruce put it, 'wall-to-wall Mantovani'.
Yesterday, Mr Bruce's morning slot had no massed strings, but a Stones track, something from Alison Moyet, Otis Redding, Peggy Lee and Manfred Mann.
Radio 2 has a sociological profile which much more matches that of the nation as a whole than any other station. But, less tangibly, one also feels that, while Radios 3 and 4 have a lot of people with degrees but no money, Radio 2 does things the other way round.
The Gatts, who cheerfully dispensed Buck's Fizz to all-comers yesterday, pretty well demonstrate this general proposition: known to half the country by now, they were the children of printers in London. Mr Gatt was not fazed as he cooked breakfast before the millions. 'Of course, I do this every morning,' he said as he chopped mushrooms - and his family fell about laughing. The 'new man' is not to be found at the Hunting Lodge, although Mike did buy Carol a life-size copy of Michaelangelo's David for her birthday last week.
A style and class point for Mr Wogan: during his show, which precedes Mr Bruce's, he has made much play about how it is chic to have a blue Aga cooker. Not style victims by any means, but pleased to have the best, the Gatts do of course have one. It did Mr Bruce's bacon to a turn.