Sales fall brings pub price war to a head
Friday 28 January 1994
Special offers have reduced the price of a pint to as low as 79p in London - cheaper than the regular price in low-cost regions like the North-west - as landlords have sought to attract customers.
The cuts are designed, in part, to increase business in the quiet months of January and February, but competition from home drinking and bulk personal imports from France is likely to ensure low prices throughout the year.
Overall, beer sales have fallen by about 2 per cent in each of the past four to five years, at the same time as substantial price rises have been imposed. Pub sales of beer are believed to have declined at a much faster pace.
Richard Fuller, a director of Fullers, which owns about 200 pubs mainly in south-west London, denied that a 20p reduction in the price of two of the company's beers was in response to cuts from other pub chains.
'We are trying to get back those people who have stopped going into pubs. In one of our pubs, a big party of 25 of the best regulars went on a day trip to France for their Christmas beer. That was the last the landlady saw of them for a fortnight,' he said.
The biggest cost reductions have been made in a new year promotion by the J D Wetherspoon chain, which has 77 outlets, 75 within the M25. Keith Lunn, retail director, said that the lowest- priced bitter was now 79p, compared with between 99p and pounds 1.10p. Draught Guinness and special 'guest' beers had been reduced by more than 30p a pint.
Local competition has meant other pubs have had to follow suit as customers face a price differential of as much as 70p for Guinness or premium lagers for the duration of the two-month long promotion.
Big brewers have assisted their landlords by reducing the cost of beer or by financing special 'two for one' prices for a bar meal.
Stephen Cox, campaigns manager for the Campaign for Real Ale, said: 'The perception of the pub as a good night out is fading. For a few pounds more people can go out and have a meal and a drink.'
- 1 Home Office says Nigerian asylum-seeker can’t be a lesbian as she’s got children
- 2 What happens to your body when you give up sugar?
- 3 Drugs Live cannabis trial: Hash is less harmful than any other drug, expert claims
- 4 Turkish Airlines flight TK 726 crash-lands on Nepal runway amid dense fog
- 5 Apple and Google users being spied on for a decade because of 'Freak' security flaw
The City of the Monkey God: Archaeologists claim to have found city lost for 1,000 years in remote Honduran jungle
Turkish Airlines flight TK 726 crash-lands on Nepal runway amid dense fog
Japanese island overrun with cats after population explodes
London property boom built on dirty money
Becky Watts: Stepbrother and his girlfriend named locally as two arrested on suspicion of murder
'Jihadi John': CAGE representative storms off Sky News accusing Kay Burley of Islamophobia
Durham Free School: 'Creationism taught at' free school facing closure
Nearly 100,000 of Britain's poorest children go hungry after parents' benefits are cut
Ukip would cut billions from Scottish budget to fund English tax cuts
End of the licence fee: BBC to back radical overhaul of how it is funded
Ukraine crisis: Top Chinese diplomat backs Putin and says West should 'abandon zero-sum mentality'
£18000 - £22000 per annum: Recruitment Genius: A great opportunity has arisen ...
£14000 - £16000 per annum: Recruitment Genius: Full time and Part time positio...
£45000 per annum: Ashdown Group: An established and reputable Not for Profit o...
£14000 - £17000 per annum: Recruitment Genius: A Sales Ledger & Credit Control...