Scots backing independence in next month's independence vote have taken to social media to tell the world exactly why they will be voting "Yes".
Using the hashtag #YesBecause, Scots on Twitter, Facebook and Vine today outlined their reasons for going it alone and voting for independence on 18 September.
Inspired by previous hashtag campaign #IndyReasons, the online project was set up by National Collective - a non-party movement for artists and creatives - as a means of showcasing "the diversity of the Yes movement" in the face of negative press.
From 9am, users were invited to create tweets, Facebook status updates, photographs and films explaining their reasons for voting "Yes" and after just an hour #YesBecause was trending on Twitter.
Many users voiced their disillusionment with the Establishment.
And they expressed their hopes and dreams for the future of an independent Scotland.
#yesbecause I believe that the people who live and work here are best placed to make the decisions that affect us all.; Regan Low (@ReganLow) August 21, 2014
I'm #YesBecause I don't believe in UK foreign policy. I don't want my country to be a "superpower", just a power for good.; Natalie McGarry (@nataliemcgarry) August 21, 2014
I'm #yesbecause the definition of madness is doing the same thing over and over and expecting different results. Westminster has failed us.; Stephen Paton (@stephenpaton134) August 21, 2014
I'm #YesBecause I promised my late wife that I'd change the world.; Colm Gallagher (@blissapp) August 21, 2014
I'm #YesBecause I believe in a better Scotland for my kids and their kids, where we really do look out for one another from cradle to grave.; blair jenkins (@BlairJenkinsYes) August 21, 2014
I'm #YesBecause UK only looks after rich powerful elites whereas an Indy Scotland can be radically different putting All Of Us First; Kevin Williamson (@williamsonkev) August 21, 2014
The hashtag campaign comes as Alex Salmond claimed Scotland would be the wealthiest country in the world ever to declare independence if the country votes "yes" in the referendum.
The Scottish First Minister made the comment to MSPs gathered at the Scottish Parliament for the final time before the vote.