Slimming products market shows great expansion
Monday 14 March 1994
CONSUMER concerns about health and weight have caused the value of the slimming products market to more than double in the past three years.
Figures released by the Economist Intelligence Unit show the market was worth pounds 70m last year - almost 20 per cent up on 1992.
Sales of meal replacements such as Slim Fast have grown quickest, and there are more products which emphasise long-term rather than rapid weight loss, it says.
The report adds that sales of very low-calorie diets such as Cambridge Nutrition have declined drastically since their popularity peak in the late 1980s.
The EIU predicts that the meal replacement market will continue to grow, even though only 20 per cent of dieters use slimming products because they are thought to be expensive.
'The (diet) snack bar sector will grow fastest as they have the widest appeal to slimmers because of their convenience,' the report says. 'Snack bars appeal to people buying a lunchtime snack as well as to hard-core slimmers.'
The EIU also says the emphasis on health as opposed to weight-loss has encouraged more men to buy slimming products.
'Suppliers plan to hold on to existing customers as they get older, making it less of a young women's market. But despite an attempt at a more unisex image, the market will remain woman-dominated,' it said.
Men are not to blame for the female obsession with being slim, the feminist writer Susie Orbach said yesterday.
'Men play a small part, but it's basically a thing between women. You hear lots of women saying 'My partner actually likes me the way I am, but I want to be thinner',' Ms Orbach, the author of Fat Is A Feminist Issue, said.
'Little girls are taught to evaluate themselves by the shape of their body. They see their mum on a diet so they equate womanhood and growing up with the need to change and transform their bodies, and not to accept them like they naturally are,' she said.
Up to 40 per cent of women are on a diet at any one time, but it is estimated by doctors that only 10 per cent of them are medically overweight.
peopleContenders for Time magazine's Person of the Year are a mixture of the good, the bad and the holy
newsAs the world remembers Mandela the hero, the prison where he spent 27 years seems all the more brutal
tvSteven Moffat reveals the actor was dying to take on the role of the Time Lord and says he is excited to see what he will do with the character
The ten coldest places on Earth
Sir Ian McKellen hits back at Damian Lewis' 'fruity actor' claims
Kenyan politician Mike Sonko left red-faced after photoshopping himself next to Nelson Mandela
Krokodil in Mexico? Teenager hospitalised after 'injecting drug into her genitals'
Nelson Mandela memorial: Cheers, jeers and a masterclass from Barack Obama that stole the show
- 1 Mountain goats' miraculous escape from avalanche captured in dramatic video footage
- 3 Sir Ian McKellen hits back at Damian Lewis' 'fruity actor' claims
- 4 Kenyan politician Mike Sonko left red-faced after photoshopping himself next to Nelson Mandela
- 5 Selfie at funeral: Cameron squeezes in on Obama snap at Mandela memorial
- < Previous
- Next >
£30000 - £35000 Per Annum: The Green Recruitment Company: The Green Recruitmen...
£35000 - £45000 Per Annum on call shift allowance: Clearwater People Solutions...
£45000 - £55000 per annum + Training and Benefits : Harrington Starr: A leadin...
£59999 - £80001 per annum + Benefits: Pro-Recruitment Group: Senior Manager in...