It feels like the Anglican Church has given up railing against the lost meaning of Easter eggs – it’s sponsored its own.
The Meaningful Chocolate Company, a company “passionate about ethical trading and faith”, has produced the eggs for three years, but after a lobbying campaign by the bishops, they go on sale for the first time in Waitrose, Sainsbury’s and Tesco this Wednesday.
Looks-wise, Real Easter eggs (£3.99) are discreet in their faith – just three tiny crosses on the front hint at their faith. Inside is a small leaflet about Easter. The flavour? I have tasted Easter egg righteousness and can confirm it tastes rather like the less-righteous Cadbury’s version.