McCartney puts style into the gym with range of sportswear

The creations of Stella McCartney have adorned a galaxy of A-list celebrities atfilm premieres and fashion-pack parties, and are soon to make an apparently unlikely transition to the gym.

The creations of Stella McCartney have adorned a galaxy of A-list celebrities atfilm premieres and fashion-pack parties, and are soon to make an apparently unlikely transition to the gym.

The designer yesterday announced an alliance with Adidas, the sportswear company, to launch a new clothing range. She will create two women's collections a year for the company.

The move marked the first occasion a designer renowned for creations on the catwalk had created an everyday sportswear range for women, Adidas said.

While sipping champagne and nibbling canapés might previously have been the most strenuous activities associated with McCartney devotees, "Adidas by Stella McCartney" customers will be expected to be running, swimming and working out in the gym.

With prices ranging from £27 to £137, her sportswear is likely to be worn by many more women than her expensive designer fashion gear.

McCartney, the daughter of the singer-songwriter Sir Paul, who is regularly spotted cycling around London, said she wanted women to be able to combine style with sport. "Women take both their sports and their style seriously. Why should we have to sacrifice one for the other?" she said.

"Working with Adidas is a lifetime opportunity to give female sports enthusiasts a choice."

The new collection will go on sale in selected department stores in the US, Japan and Europe - including the UK - in February. It is predicted to generate sales of at least €10m (£6.8m) during the next financial year, a company spokesman said.

Start your day with The Independent, sign up for daily news emails
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksNow available in paperback
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Recruitment Genius: Accounts Assistant

£14500 per annum: Recruitment Genius: An opportunity has arisen for an experie...

Recruitment Genius: Canteen Manager Required

Negotiable: Recruitment Genius: This is an opportunity to join the UK's Frozen...

Recruitment Genius: Canteen Assistants Required

Negotiable: Recruitment Genius: This is an opportunity to join the UK's Frozen...

Recruitment Genius: Facilities & Operational Administrator

£20000 - £25000 per annum: Recruitment Genius: An exciting position has risen ...

Day In a Page

Jeb Bush vs Hillary Clinton: The power dynamics of the two first families

Jeb Bush vs Hillary Clinton

Karen Tumulty explores the power dynamics of the two first families
Stockholm is rivalling Silicon Valley with a hotbed of technology start-ups

Stockholm is rivalling Silicon Valley

The Swedish capital is home to two of the most popular video games in the world, as well as thousands of technology start-ups worth hundreds of millions of pounds – and it's all happened since 2009
Did Japanese workers really get their symbols mixed up and display Santa on a crucifix?

Crucified Santa: Urban myth refuses to die

The story goes that Japanese store workers created a life-size effigy of a smiling "Father Kurisumasu" attached to a facsimile of Our Lord's final instrument of torture
Jennifer Saunders and Kate Moss join David Walliams on set for TV adaptation of The Boy in the Dress

The Boy in the Dress: On set with the stars

Walliams' story about a boy who goes to school in a dress will be shown this Christmas
La Famille Bélier is being touted as this year's Amelie - so why are many in the deaf community outraged by it?

Deaf community outraged by La Famille Bélier

The new film tells the story of a deaf-mute farming family and is being touted as this year's Amelie
10 best high-end laptops

10 best high-end laptops

From lightweight and zippy devices to gaming beasts, we test the latest in top-spec portable computers
Michael Carberry: ‘After such a tough time, I’m not sure I will stay in the game’

Michael Carberry: ‘After such a tough time, I’m not sure I will stay in the game’

The batsman has grown disillusioned after England’s Ashes debacle and allegations linking him to the Pietersen affair
Susie Wolff: A driving force in battle for equality behind the wheel

Susie Wolff: A driving force in battle for equality behind the wheel

The Williams driver has had plenty of doubters, but hopes she will be judged by her ability in the cockpit
Adam Gemili interview: 'No abs Adam' plans to muscle in on Usain Bolt's turf

'No abs Adam' plans to muscle in on Usain Bolt's turf

After a year touched by tragedy, Adam Gemili wants to become the sixth Briton to run a sub-10sec 100m
Calls for a military mental health 'quality mark'

Homeless Veterans campaign

Expert calls for military mental health 'quality mark'
Racton Man: Analysis shows famous skeleton was a 6ft Bronze Age superman

Meet Racton Man

Analysis shows famous skeleton was a 6ft Bronze Age superman
Garden Bridge: St Paul’s adds to £175m project’s troubled waters

Garden Bridge

St Paul’s adds to £175m project’s troubled waters
Stuff your own Christmas mouse ornament: An evening class in taxidermy with a festive feel

Stuff your own Christmas mouse ornament

An evening class in taxidermy with a festive feel
Joint Enterprise: The legal doctrine which critics say has caused hundreds of miscarriages of justice

Joint Enterprise

The legal doctrine which critics say has caused hundreds of miscarriages of justice
Freud and Eros: Love, Lust and Longing at the Freud Museum: Objects of Desire

Freud and Eros

Love, Lust and Longing at the Freud Museum