No place to hide on 'Big Brother'

They have already found themselves exposed to the camera from every angle. But from this week, Big Brother contestants will find that they have nowhere to hide from their fellow inmates as producers make the competition even tougher.

They have already found themselves exposed to the camera from every angle. But from this week, Big Brother contestants will find that they have nowhere to hide from their fellow inmates as producers make the competition even tougher.

Designers of the self-contained house, featured in the sixth-run of the reality series, have upped the use of glass in the building, which means that contestants will be visible to other contenders at virtually all times. In past shows they were able to shut themselves in the bedroom.

However, the latest version of the house, which is set in Elstree, Hertfordshire, will have a glass wall between the main living space and the one bedroom, which they all must share.

A spokeswoman for the Channel 4 series said: "The house looks really funky and aspirational and the contestants will probably think it is really cool when they first get in there. But they will find it is actually a very difficult place to live. There will be no hiding, but it's not supposed to be a holiday camp. This is a competition."

Housemates will enter the Big Brother house at 9pm on Friday and, as in past years, their identities will be secret until then. Producers have not revealed how many contestants will take part. The Big Brother launch is scheduled to go head-to-head with ITV1's Celebrity Love Island, which has been branded a flop.