Last year Fleet in Hampshire topped a national quality of life survey, now a new study might explain why: its residents spend more money on sex toys than anywhere else.
The online sex shop, Lovehoney.co.uk, analysed the spending habits of its 750,000 customers and found that Fleet's inhabitants spend on average 62p per head on intimate instruments of love.
There has been a big growth in the global sale of sex toys recently, with the predicted to grow to £40bn by 2020.
Second in the sex toy spending league was Didcot in Oxfordshire, while Aberystwyth was the only place in the top five that wasn't in the south.
At the bottom of the list were residents of Sunderland, who spend just 10p per head on the gadgets. Do they know what they are missing out on?