TV channel to promote family values: Broadcaster to offer eight hours a day of 'good clean laughs, thrills and romance'
'Tune in to the affirmative' runs a jingle for the channel, which will broadcast 'good clean laughs, thrills and romance' eight hours a day from 5pm. Programmes include Bordertown, a western drama set on the US-Canadian border, Big Brother Jake, a sit-com about a foster family, and Snowy River, shot on location in Australia. Most programmes will be imported from the American parent company, International Family Entertainment, whose channel is seen in 60 million American homes. But there are plans for British drama and the station launches with a British game show based on Trivial Pursuit.
The Family Channel in the US was founded by the television preacher and 1988 Republican presidential candidate Pat Robertson, and is now valued at dollars 500m ( pounds 333m). The British company is chaired by his son, Tim, and is based at the Maidstone and London offices of TVS, the former ITV broadcaster which failed to regain its franchise and was bought by Mr Robertson's company. In contrast to International Family Entertainment in the US, the British company emphasises that it has no religious programming. But the spirit of Pat Robertson is evident. Rick Busciglio, marketing director, said that with growing concern over screen violence, the channel was launching at the right time. Most broadcasters justified strong language and violence, he said, by claiming they mirrored society. 'At the Family Channel we would rather set an example of honesty and decency, the basic values that make life liveable. We are not trying to change viewers' values but to maintain those we were raised with.' In a survey of 1,000 adults conducted for the Family Channel by BMRB last weekend, 68 per cent said they wanted more family programmes. More than 40 per cent said the present effect of television on family life was negative.
Mr Busciglio said: 'Offensive language, sexual content or excessive action will get ratings. But we are not just into ratings. We have some responsibility for the people at the other end.'
A TYPICAL NIGHT ON THE FAMILY CHANNEL
5.00 Danger Bay
5.30 Wonder Years
6.00 Big Brother Jake
7.00 Trivial Pursuit
7.30 All Clued Up
8.00 Remington Steele
9.00 Neon Rider
10.00 WKRP Cincinnati
10.30 Mary Tyler Moore
11.00 Bob Newhart Show
12.00 Lou Grant
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
Weather bomb in pictures: Storms cuts power for tens of thousands – and snow is on the way
Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
Russell Brand was rendered speechless on Question Time by this man
Fury at Airbus after it hints the super-jumbo may be mothballed
Disgruntled RBS worker writes hilarious open letter to Russell Brand after anti-capitalist publicity stunt leaves him hungry
Nigel Farage defends Kerry Smith 'ch***y' comment: 'If you are going for a Chinese, what do you say you’re going for?'
Nigel Farage's approval rating hits 'record low' as popularity suffers in wake of Ukip sex scandal
Pakistan school attack live: Taliban kill at least 132 children in 'horrifying' massacre
Sony hack: Angelina Jolie branded 'seriously out of her mind' in further embarrassing leaked email saga
Panic Saturday: 13 million Britons spend £1.2bn – while 13 million others across the country live in poverty unable to afford food
£7 - £9 per hour: Recruitment Genius: Are you outgoing? Do you want to work in...
£30000 - £35000 per annum: Recruitment Genius: An opportunity has arisen for a...
£30000 - £35000 per annum: Recruitment Genius: An exciting opportunity to join...
£30000 - £35000 per annum: Recruitment Genius: We have an excellent role for a...