Virgin Radio, part of Richard Branson's empire, which will pay pounds 1.8m a year for the next eight years to broadcast on the old Radio 3 AM frequency, will launch nationally at the end of March.
It has parted with its founder programme director Andrew Marshall, and appointed the former Radio 1 DJ Richard Skinner and the radio producer John Revell as joint programme directors.
The 24-hour station plans to differ from Radio 1 by broadcasting 80 per cent music with few interviews, weather reports and chats, and having a musical diet akin to the magazine Q, which aims for older rock fans.
Elly Smith, spokeswoman for Virgin Radio which will broadcast from Woking, Surrey, said: 'There will be no rap, no dance music (and) no programmes bound to the singles charts which are so appalling these days.'Reuse content