No you haven't been redirected to The Onion, a Chicago man is genuinely trying to crowdfund his next burrito, and what's more he has already achieved his $8 goal more than 70 times over.
Entitled 'Graphing the deliciousness of a chicken burrito', the Kickstarter project sees Noboru Bitoy attempt to pass off the consumption of a Mexican wrap as a public service.
"Just how delicious is a chicken burrito from my local Chipotle?" he writes. "I will find & display the answer in a creative presentation!"
The tongue-in-cheek campaign quickly reached its $8 target, the ensuing burrito earning a 'Yum!' on Bitoy's deliciousness scale.
But when the fund continued to rocket it demanded a greater level of detail in burrito research, something which the Chicago resident admirably met.
He proceeded to identify the 24 different types of chicken burrito it is possible to create at the chain restaurant before testing them out, and in a remarkable twist has pledged to determine the deliciousness of a Chipotle chicken burrito while "plummeting from the heavens" during a skydive if he reaches $500 (and he already has).
The drive has been labelled 'awesome', 'a brilliantly simple idea' and 'complete overkill' (me), though in fairness if it's a choice between delicious burritos and a Kickstarter-funded Zach Braff movie, the burrito wins every time.