Invisible Children answers critics after video hit 

 

The chief executive of a group that produced a wildly popular video about African warlord Joseph Kony answered critics yesterday, defending its tactics and spending practices.

"I understand why a lot of people are wondering, 'Is this just some slick, kind of fly-by-night, slacktivist thing?' when actually it's not at all," said Ben Keesey of Invisible Children. "It's connected to a really deep, thoughtful, very intentional and strategic campaign." 

In an online video that runs more than eight minutes, Keesey acknowledges the sting of criticism since Invisible Children released the video "Kony2012" last week, becoming an internet sensation with nearly 75 million views on YouTube alone. The overnight success has earned the San Diego-based nonprofit organisation widespread praise and brought heightened scrutiny. 

The group has been criticised for not spending enough directly on the people it intends to help and for oversimplifying the 26-year-old conflict involving the Lord's Resistance Army and its leader, Kony, a bush fighter wanted by the International Criminal Court for crimes against humanity. 

Keesey, 28, said "program expenses" — money that directly benefits their cause — accounted for 80.5 per cent to 85.7 per cent of total annual spending from fiscal 2007 to 2011. Overhead expenses grew last year, largely due to a $330,000 private foundation grant that was designated specifically for operations. 

"This is actually a really good thing to help Invisible Children continue to be more efficient and to increase the quality of our work for years in the future," he said. 

Keesey said travel and transportation expenses — which totaled more than $1 million last year — include costs for 3,000 free movie screenings a year to spread the word about Kony and the LRA. 

"Some people have characterised that and said, 'Is that just the management team flying around and staying in nice hotels. No, not at all. That's totally not true," he said. 

Production costs —more than $850,000 last year — have been another target for critics. Keesey said those costs are for items like T-shirts, DVDs and bracelets "that fund all of our work." 

Invisible Children reported revenues of $13.8 million last year — aided by a $2 million contribution from The Oprah Winfrey Foundation — up from $8.3 million a year earlier, according to its Internal Revenue Service filing. Expenses grew to $8.9 million from $8.1 million, yielding a surplus of $4.9 million.

Start your day with The Independent, sign up for daily news emails
News
people

Harry Potter actor suffered 'severe flu-like symptoms' on a flight from London to Orlando

Sport
Kim Sears is reported to have directed abuse at Berdych
tennis
News
news

Rap music mogul accused of running two men over in his truck

News
Gywneth Paltrow proposed that women seek out a special herbal steam-treatment service
news
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA special investigation by Andy McSmith
News
Toronto tops the charts across a range of indexes
news

World cities ranked in terms of safety, food security and 'liveability'

Voices
A mother and her child
voices
Arts and Entertainment
tv

First full-length look is finally here

Voices
The veterans Mark Hayward, Hugh Thompson and Sean Staines (back) with Grayson Perry (front left) and Evgeny Lebedev
charity appealMaverick artist Grayson Perry backs our campaign
News
Tax now accounts for ‘nearly 80%’ of the price of a bottle of whisky
news

Arts and Entertainment
Peppa Pig wearing her golden boots
film

"Oink! Oink! Hee hee hee!" First interview with the big-screen star

Life and Style
tech

Biohacking group hopes technology will lead people to think about even more dystopian uses

Arts and Entertainment
film
Life and Style
life
Arts and Entertainment
Film director Martin Scorsese
film
News
news

The party's potential nominations read like a high school race for student body president

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Recruitment Genius: Regional Gas Installation Manager - South East England

£36000 per annum: Recruitment Genius: A Regional Gas Installation Manager is r...

Recruitment Genius: Domestic Gas Service and Breakdown Engineer - South East

£29000 - £31000 per annum: Recruitment Genius: A Domestic Gas Service and Brea...

Tradewind Recruitment: Year 3 Teacher

Negotiable: Tradewind Recruitment: My client is a two form entry primary schoo...

Recruitment Genius: Engineering Manager - Alconbury

Negotiable: Recruitment Genius: An opportunity has arisen for an Engineering M...

Day In a Page

Isis hostage crisis: The prisoner swap has only one purpose for the militants - recognition its Islamic State exists and that foreign nations acknowledge its power

Isis hostage crisis

The prisoner swap has only one purpose for the militants - recognition its Islamic State exists and that foreign nations acknowledge its power, says Robert Fisk
Missing salvage expert who found $50m of sunken treasure before disappearing, tracked down at last

The runaway buccaneers and the ship full of gold

Salvage expert Tommy Thompson found sunken treasure worth millions. Then he vanished... until now
Homeless Veterans appeal: ‘If you’re hard on the world you are hard on yourself’

Homeless Veterans appeal: ‘If you’re hard on the world you are hard on yourself’

Maverick artist Grayson Perry backs our campaign
Assisted Dying Bill: I want to be able to decide about my own death - I want to have control of my life

Assisted Dying Bill: 'I want control of my life'

This week the Assisted Dying Bill is debated in the Lords. Virginia Ironside, who has already made plans for her own self-deliverance, argues that it's time we allowed people a humane, compassionate death
Move over, kale - cabbage is the new rising star

Cabbage is king again

Sophie Morris banishes thoughts of soggy school dinners and turns over a new leaf
11 best winter skin treats

Give your moisturiser a helping hand: 11 best winter skin treats

Get an extra boost of nourishment from one of these hard-working products
Paul Scholes column: The more Jose Mourinho attempts to influence match officials, the more they are likely to ignore him

Paul Scholes column

The more Jose Mourinho attempts to influence match officials, the more they are likely to ignore him
Frank Warren column: No cigar, but pots of money: here come the Cubans

Frank Warren's Ringside

No cigar, but pots of money: here come the Cubans
Isis hostage crisis: Militant group stands strong as its numerous enemies fail to find a common plan to defeat it

Isis stands strong as its numerous enemies fail to find a common plan to defeat it

The jihadis are being squeezed militarily and economically, but there is no sign of an implosion, says Patrick Cockburn
Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action

Virtual reality: Seeing is believing

Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action
Homeless Veterans appeal: MP says Coalition ‘not doing enough’

Homeless Veterans appeal

MP says Coalition ‘not doing enough’ to help
Larry David, Steve Coogan and other comedians share stories of depression in new documentary

Comedians share stories of depression

The director of the new documentary, Kevin Pollak, tells Jessica Barrett how he got them to talk
Has The Archers lost the plot with it's spicy storylines?

Has The Archers lost the plot?

A growing number of listeners are voicing their discontent over the rural soap's spicy storylines; so loudly that even the BBC's director-general seems worried, says Simon Kelner
English Heritage adds 14 post-war office buildings to its protected lists

14 office buildings added to protected lists

Christopher Beanland explores the underrated appeal of these palaces of pen-pushing
Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

Scientists unearthed the cranial fragments from Manot Cave in West Galilee