Aids message on the A-train
Sunday 14 November 1993
Produced by New York's health department, the cartoon (above), in Spanish and English, is targeted mainly at the city's Spanish-speaking population because officials felt the Aids message wasn't getting across the language barrier.
So far Julio, the ignorant macho man, and Marisol, the sensible, sensitive young woman, are trying to get back together after Julio walked out because Marisol insisted he wear a condom. Their friend Raul has Aids and is in hospital being visited by Rosa, who confesses she is HIV positive. Raul asks her is she has told Julio, who has been to bed with all the girls and seems to think he will never get the virus . . .
The strip is a welcome relief from the endless Subway advertisements offering remedies for haemorrhoids, hernias, headaches and foot complaints.
The producer of the ads, Ann Sternberg, used to work in television and now worries just as much about the story line and the need to maintain reader interest in Decision as she used to be concerned about such things when she was presenting news documentaries.
Reader response is part of the marketing package. Among the suggestions: either kill off the horny Julio, or have him go to a prostitute, become infected with Aids, confess to Marisol, who shoots him and hangs herself, claiming that love was worth dying for after all.
At the health department they take it more seriously. Raul's girlfriend has already died of Aids. The question is how Rosa is going to tell Julio about her own infection. 'We need to show how difficult partner identification really is,' said an official.
- 1 Boston Marathon runner's search for mystery man she kissed ends with letter from his wife
- 3 Frankie Boyle on Scottish independence: 'In the Interests of Unity, F**k Off'
- 4 How to gain confidence and maximise your sexual potential
- 5 Chinese theme park sets up 'death simulator' where volunteers can experience being cremated
Saudi Arabia's King Salman sacks senior aide for 'slapping' a journalist behind him live on TV
Boston Marathon runner's search for mystery man she kissed ends with letter from his wife
Frankie Boyle on Scottish independence: 'In the Interests of Unity, F**k Off'
Italian police 'reveal' what Jesus looked like as a young boy
Florida couple forced to register as sex offenders for having sex on public beach
In defence of liberal democracy
General Election 2015: Post-election 'shambles' looms as 70 per cent of voters say SNP 'should not be able to veto UK government policies'
The Rothschild Libel: Why has it taken 200 years for an anti-Semitic slur that emerged from the Battle of Waterloo to be dismissed?
General Election 2015: UK will be 'run for the wealthy and powerful' if Tories retain power, Labour warns
General election live: SNP suspends two members for disrupting Labour rally
Schools forced to act as 'miniature welfare states' with teachers buying underwear and even haircuts for poor pupils
£35000 - £50000 per annum + generous bonus: Ashdown Group: Business Analytics ...
£45000 - £50000 per annum: Ashdown Group: IT Project Coordinator (Software Dev...
£60000 - £70000 per annum + benefits : Ashdown Group: A highly successful, glo...
£25000 - £30000 per annum + benefits: Ashdown Group: A global leader operating...