Dad gets letter addressed to 'Daughter Killed In Car Crash'
Recipient actually lived in Illinois, not Daughter Killed In Car Crash
Mike Seay of Lindenhurst, Illinois received mail from OfficeMax stating that his daughter had died in a car accident – that might sound like a case of mistaken identity, with the message being intended for someone else, but the truth is perhaps even more sinister.
Despite the confusing address line, the letter had actually reached the right person. Seay's 17-year-old daughter had died in a tragic accident the year. But how did OfficeMax know?
In a world where personal data is mined and sold between companies in order to better target customers, it seems Seay was the victim of an already nasty piece of marketing that had taken a turn for the macabre.
"I’m not a big OfficeMax customer. And I wouldn’t have gone there and said anything to anybody there about it [the car crash]. That’s not their business," Seay, who had merely bought some paper from the firm, told Los Angeles Times.
It appears OfficeMax had bought the news of the bereavement from another company, hoping to ensnare Seay with a discount offering.
OfficeMax eventually apologised to Seay, explaining the mailing "is a result of a mailing list rented through a third-party provider", though a customer service assistant had originally refused to believe the existence of the letter.
Seay said he would not be suing OfficeMax, but demanded a written apology as the letter had 'traumatised' his wife.
- 2 Disney heiress Abigail disowns her share of family profits in West Bank company
- 3 The secret report that helps Israel hide facts
- 4 Israel's propaganda machine is finally starting to misfire
- 5 'Hello mum, this is going to be hard for you to read ...'
Sally Farmiloe dead: Howards' Way actress, and former mistress of Jeffrey Archer, dies aged 60
Russell Brand accuses FOX News anchor Sean Hannity of terrorism after aggressive Israel-Gaza debate
Pope Francis issues top 10 tips for happiness – including don’t try to convert other people
Sabina Altynbekova, the girl branded 'too good looking' for volleyball, says social media obsession with her is a 'bit much'
Justin Bieber posts Instagram photo of Orlando Bloom crying after Ibiza fight 'over Miranda Kerr'
The secret report that helps Israel hide facts
Land for gas: Merkel and Putin discussed secret deal could end Ukraine crisis
Woman and two children killed by mob in riots over 'blasphemous' Facebook post in Pakistan
A day in the life of Vladimir Putin: The dictator in his labyrinth
Putin is 'thuggish, dishonest and reckless', says British ambassador to US
Richard Dawkins tweets: 'Date rape is bad, stranger rape is worse'
- < Previous
- Next >
£9 Per Hour: Clearwater People Solutions Ltd: Our client based in Warrington a...
Unpaid Voluntary Work : Cancer Research UK: We need motivational volunteers to...
£23000 - £25000 per annum: Ashdown Group: Accounts Assistant (Accounts Payable...
£200 - £300 per day: Ashdown Group: IT Trainer - Marlow, Buckinghamshire - £25...