Dad gets letter addressed to 'Daughter Killed In Car Crash'
Recipient actually lived in Illinois, not Daughter Killed In Car Crash
Mike Seay of Lindenhurst, Illinois received mail from OfficeMax stating that his daughter had died in a car accident – that might sound like a case of mistaken identity, with the message being intended for someone else, but the truth is perhaps even more sinister.
Despite the confusing address line, the letter had actually reached the right person. Seay's 17-year-old daughter had died in a tragic accident the year. But how did OfficeMax know?
In a world where personal data is mined and sold between companies in order to better target customers, it seems Seay was the victim of an already nasty piece of marketing that had taken a turn for the macabre.
"I’m not a big OfficeMax customer. And I wouldn’t have gone there and said anything to anybody there about it [the car crash]. That’s not their business," Seay, who had merely bought some paper from the firm, told Los Angeles Times.
It appears OfficeMax had bought the news of the bereavement from another company, hoping to ensnare Seay with a discount offering.
OfficeMax eventually apologised to Seay, explaining the mailing "is a result of a mailing list rented through a third-party provider", though a customer service assistant had originally refused to believe the existence of the letter.
Seay said he would not be suing OfficeMax, but demanded a written apology as the letter had 'traumatised' his wife.
- 3 The enemy within: People who hear voices in their heads are being encouraged to talk back
- 4 British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
French court convicts three over homophobic tweets, in case hailed as a 'significant victory' by LGBT rights campaigners
Greece elections: Syriza and EU on collision course after election win for left-wing party
British Muslim school children suffering a backlash of abuse following Paris attacks
Islamic history is full of free thinkers - but recent attempts to suppress critical thought are verging on the absurd
Leaked documents show Ukip leaders approve NHS privatisation once it becomes more 'acceptable to the electorate'
£38000 - £42000 per annum: Recruitment Genius: One of the UK's best performing...
£35000 - £43000 per annum: Recruitment Genius: Our award-winning client is one...
£15000 - £21000 per annum: Recruitment Genius: This leading provider of Atlas ...
£18000 - £20000 per annum: Recruitment Genius: Opportunity to join established...