Obama re-election campaign kicks off with withering ad attacking Mitt Romney's 'greatest lines'

 

Washington

The Republican primary contest may be over, but the Obama campaign served notice yesterday that it intends to let no one forget the professions of ultra-conservative faith that have helped make Mitt Romney the president’s all-but-certain opponent in November.

Less than 24 hours after the withdrawal of Rick Santorum, Mr Romney’s last realistic rival for the nomination, team Obama issued a withering attack ad, in effect a two-minute collage of what Democrats might call ‘Mitt’s Greatest Lines.’

“Memories to Last a Lifetime,” it is entitled. “Unforgettable Moments from an Unforgettable Campaign” – and all of them moments Mr Obama’s strategists believe will prove that the former Massachusetts Governor is a callous conservative, a rich man out to make the rich richer and out of touch with the concerns of ordinary Americans.

The featured “moments” include many of Mr Romney’s statements that made headlines during the bruising primary season, as the candidate desperately sought to assure sceptical Tea Party supporters and social conservatives that he was one of them.

They range from his “corporations are people, my friends” remark, to his confession that he enjoyed “firing people who provide services to me”, his hostility to the rescue of the car industry during the financial crisis, and his insistence that the cure for the foreclosure crisis in the housing market was to “let it run the course, hit the bottom.”

Also featured are Mr Romney’s efforts to prove himself a social conservative. He is shown urging the Supreme Court to overturn the Roe v. Wade ruling that guarantees a woman’s right to an abortion, and declaring his belief that life begins at conception. As for immigration, another litmus issue for the right, there is a clip of Mr Romney vowing to veto any bill that would allow some illegal immigrants a path to citizenship.

This pre-emptive strike from the Obama camp not only underlines how, for all intents and purposes, the general election campaign has already begun, but it strikes to the core of the dilemma Mr Romney faces as he switches gears for a contest in which he must broaden his appeal to win over independent and moderate voters.

Simultaneously, Mr Romney must retain the faith of his party’s conservative wing, crucial for energising the base and getting out the vote, while persuading potential swing voters that he is a pragmatic moderate at heart. Most presidential nominees move towards the centre once the primaries are won, but for Mr Romney, an awkward campaigner at the best of times, the task will be especially tricky.

Last month, Eric Fehrnstrom, one of his top aides, caused a furore with his now notorious ‘Etch a Sketch’ remark, apparently suggesting that his candidate would wipe the slate clean of the “severely conservative” Governor of Massachusetts (as Mr Romney famously described himself) and portray himself as a man of the people.

To square the circle, Mr Romney is likely to focus his fire on Mr Obama and his economic record, presenting himself as a competent manager whose policies will create jobs. One thing is clear however, as Mr Obama’s new video broadside underlines: in Campaign 2012, no holds will be barred.

Sport
Karen Dunbar performs
Commonwealth GamesEntertainers showcase local wit, talent and irrepressible spirit
Sport
The Pipes and Drums of The Scottish Regiments perform during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland.
The actor encouraged the one billion viewers of the event to donate to the children's charity
Voices
voicesGood for Lana Del Rey for helping kill that myth, writes Grace Dent
Sport
Members of the Scotland deleagtion walk past during the opening ceremony of the 2014 Commonwealth Games at Celtic Park in Glasgow on July 23, 2014.
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebookA unique anthology of reporting and analysis of a crucial period of history
Arts and Entertainment
The Tour de France peloton rides over a bridge on the Grinton Moor, Yorkshire, earlier this month
film
Life and Style
fashion Designs are part of feminist art project by a British student
News
Very tasty: Vladimir Putin dining alone, perhaps sensibly
news
Life and Style
Listen here: Apple EarPods offer an alternative
techAre custom, 3D printed earbuds the solution?
Arts and Entertainment
Top guns: Cole advised the makers of Second World War film Fury, starring Brad Pitt
filmLt-Col Steven Cole is the man Hollywood calls when it wants to borrow a tank or check a uniform
News
The University of California study monitored the reaction of 36 dogs
sciencePets' range of emotions revealed
News
Snoop Dogg pictured at The Hollywood Reporter Nominees' Night in February, 2013
people... says Snoop Dogg
Arts and Entertainment
A scene from Shakespeare in Love at the Noel Coward Theatre
theatreReview: Shakespeare in Love has moments of sheer stage poetry mixed with effervescent fun
News
Joining forces: young British men feature in an Isis video in which they urge Islamists in the West to join them in Iraq and Syria
newsWill the young Britons fighting in Syria be allowed to return home and resume their lives?
Arts and Entertainment
The nomination of 'The Wake' by Paul Kingsnorth has caused a stir
books
News
i100
Life and Style
food + drinkZebra meat is exotic and lean - but does it taste good?
Independent
Travel Shop
the manor
Up to 70% off luxury travel
on city breaks Find out more
santorini
Up to 70% off luxury travel
on chic beach resorts Find out more
sardina foodie
Up to 70% off luxury travel
on country retreats Find out more
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

BI Manager - £50,000

£49000 - £55000 per annum + competitive: Progressive Recruitment: My client is...

BI Project Manager - £48,000 - £54,000 - Midlands

£48000 - £54000 per annum + Benefits package: Progressive Recruitment: My clie...

VB.Net Developer

£35000 - £45000 per annum + competitive: Progressive Recruitment: If you're pa...

SAP Business Consultant (SD, MM and FICO), £55,000, Wakefield

£45000 - £55000 per annum + competitive: Progressive Recruitment: SAP Business...

Day In a Page

Screwing your way to the top? Good for Lana Del Rey for helping kill that myth

Screwing your way to the top?

Good for Lana Del Rey for helping kill that myth, says Grace Dent
Will the young Britons fighting in Syria be allowed to return home and resume their lives?

Will Britons fighting in Syria be able to resume their lives?

Tony Blair's Terrorism Act 2006 has made it an offence to take part in military action abroad with a "political, ideological, religious or racial motive"
Beyoncé poses as Rosie the Riveter, the wartime poster girl who became a feminist pin-up

Beyoncé poses as Rosie the Riveter

The wartime poster girl became the ultimate American symbol of female empowerment
The quest to find the perfect pair of earphones: Are custom, 3D printed earbuds the solution?

The quest to find the perfect pair of earphones

Earphones don't fit properly, offer mediocre audio quality and can even be painful. So the quest to design the perfect pair is music to Seth Stevenson's ears
US Army's shooting star: Lt-Col Steven Cole is the man Hollywood calls when it wants to borrow a tank or check a military uniform

Meet the US Army's shooting star

Lt-Col Steven Cole is the man Hollywood calls when it wants to borrow a tank or check a military uniform
Climate change threatens to make the antarctic fur seal extinct

Take a good look while you can

How climate change could wipe out this seal
Should emergency hospital weddings be made easier for the terminally ill?

Farewell, my lovely

Should emergency hospital weddings be made easier?
Man Booker Prize 2014 longlist: Crowdfunded novel nominated for first time

Crowdfunded novel nominated for Booker Prize

Paul Kingsnorth's 'The Wake' is in contention for the prestigious award
Vladimir Putin employs a full-time food taster to ensure his meals aren't poisoned

Vladimir Putin employs a full-time food taster

John Walsh salutes those brave souls who have, throughout history, put their knives on the line
Tour de France effect brings Hollywood blockbusters to Yorkshire

Tour de France effect brings Hollywood blockbusters to Yorkshire

A $25m thriller starring Sam Worthington to be made in God's Own Country
Will The Minerva Project - the first 'elite' American university to be launched in a century - change the face of higher learning?

Will The Minerva Project change the face of higher learning?

The university has no lecture halls, no debating societies, no sports teams and no fraternities. Instead, the 33 students who have made the cut at Minerva, will travel the world and change the face of higher learning
The 10 best pedicure products

Feet treat: 10 best pedicure products

Bags packed and all prepped for holidays, but feet in a state? Get them flip-flop-ready with our pick of the items for a DIY treatment
Commonwealth Games 2014: Great Scots! Planes and pipers welcome in Glasgow's Games

Commonwealth Games 2014

Great Scots! Planes and pipers welcome in Glasgow's Games
Jack Pitt-Brooke: Manchester City and Patrick Vieira make the right stand on racism

Jack Pitt-Brooke

Manchester City and Patrick Vieira make the right stand on racism
How Terry Newton tragedy made iron men seek help to tackle their psychological demons

How Newton tragedy made iron men seek help to tackle their psychological demons

Over a hundred rugby league players have contacted clinic to deal with mental challenges of game