Oprah Winfrey drops 26 pounds and Weight Watchers’ share price leaps 18%

The weight loss company reaped the gains from its new advert promoting Oprah Winfrey eating bread and still losing weight


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The Independent US

Weight Watchers’ has reaped the gains from talk show host and icon Oprah Winfrey claiming she lost 26 pounds thanks to its healthy eating program - even though she was still eating bread every day.

The share price of the weight loss company jumped 18% on Tuesday after the new advert aired.

The talk show queen tweeted the advert, saying “Eat bread. lose weight. Whaaatttt? #ComeJoinMe

This is not the first time that the company has received a boost from the billionaire. She became a board member in October last year and bought 10% of the stock.

Weight Watchers has struggled with $2 billion in debt and the share price saw almost three quarters of its value wiped in 2015.

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The company was also the target of a Channel 4 documentary in the UK in 2013 which exposed that employees were flogging its own-branded products with high levels of commission.

However, the after Ms Winfrey announced the partnership last October, share prices jumped up more than 100%.

Stock prices spiked again later that month when Ms Winfrey said on the Ellen DeGeneres show that she had lost 15 pounds via the point-calculating program.