Republicans go after disaffected hipsters in new video adverts
Do you even vote, bro?
The GOP is targeting the historically left-leaning hipster demographic in a new advertising campaign, also trying to steal minorities and women from under Obama's suede brogue-clad feet.
The party's YouTube account released a string of videos this week featuring a vox pop from Scott Greenberg, just a regular guy who wears a black biker jacket, horn-rimmed glass and a quiff haircut and looks as though he appreciates a good penny-farthing.
Scott is "ticked off" at what he sees as politicians' failed attempts to stimulate job growth, while in another video he wants to see energy come from all possible avenues in order to drive down prices at the pump.
Scott, who the National Journal discovered does PR for the Washington Ballet and tweets about St. Vincent a lot, wants "an all of the above" strategy to energy policy, a method the GOP is also applying to its campaign for votes as a whole it seems.
Other TV and online spots feature African-Americans, Latinos and Asian-Americans, demographics that Obama counted on in 2012.
The GOP has spent six figures on selling the ads, according to CNN, which will air on Bravo, Food, E!, Oxygen and other networks.
Tourist films plane's descent just metres above packed Caribbean beach
Bali nine: Welcome to 'Execution Island' – the Indonesian holiday resort where foreigners are sent to die
How Homer Simpson discovered the Higgs boson over a decade before scientists
The 'sex selfie stick' lets you FaceTime the inside of a vagina
Harrison Ford plane crash: Star Wars actor 'seriously injured' after light aircraft crash lands
Durham Free School: 'Creationism taught at' free school facing closure
Nearly 100,000 of Britain's poorest children go hungry after parents' benefits are cut
End of the licence fee: BBC to back radical overhaul of how it is funded
Ex-head of MI6: 'We shouldn't kid ourselves that Russia is on a path to democracy'
Most people think legal tax avoidance is just as wrong as illegal tax evasion, poll suggests
Nigel Farage promises Ukip will not 'stigmatise' would-be migrants – and says he wants 'everyone to speak the same language'
£28000 - £35000 per annum: Ashdown Group: A luxury fashion retailer based in W...
£30000 - £35000 per annum: Ashdown Group: IT Systems Engineer - East Riding of...
£15000 - £18000 per annum: Recruitment Genius: This retail and hospitality til...
£45000 - £55000 per annum: Recruitment Genius: This rapidly expanding IT Manag...