Unsuccessful crowd-funders forced to do the Kickstarter walk of shame

Trying to raise funds from the public can be as difficult as making it big in Hollywood

Los Angeles

When Zach Braff and the Veronica Mars movie both generated multi-million-dollar budgets on Kickstarter, it seemed the crowd-funding site might be a foolproof way for cult stars to finance their future film projects. But not everyone who turns to their fans for funds has met with such success.

Melissa Joan Hart, the star of the 1990s tween sitcoms Sabrina the Teenage Witch and Clarissa Explains it All, this week cancelled her month-old Kickstarter campaign to raise $2m (£1.3M) for her proposed movie Darci’s Walk of Shame. She was $1.95m short of her target.

Kickstarter allows members of the public to pledge small or medium-sized donations to creative projects in return for non-financial rewards such as signed memorabilia or cameo film roles. If a project’s target budget is not reached, the pledged donations are never collected.

The long-mooted film version of Veronica Mars, a TV series about a schoolgirl detective that ran for three seasons in the 2000s, raised a record-breaking $5.7m from more than 91,000 backers after its Kickstarter campaign to raise $2m began in March. Last month, the Scrubs actor Zach Braff took just three days to hit the $2m target for a follow-up to his 2004 film Garden State. Braff has gone on to raise at least $2.6m via crowd-funding; this week it was announced that he had secured further funding from a traditional film financier, taking his budget to $10m.

But Hart, who currently stars in the sitcom Melissa & Joey alongside fellow ’90s TV favourite Joey Lawrence, failed to entice fans with her planned star vehicle. Darci’s Walk of Shame is described on its Kickstarter page as the story of a thirtysomething unemployed schoolteacher who has her first one-night stand at her sister’s wedding, and then must endure “a very long, confusing walk of shame in a ridiculously bright coloured taffeta bridesmaid’s gown”. The film would be shot “somewhere like Thailand or the Caribbean”.

Braff described his hoped-for film, Wish I Was Here, as a passion project over which he wanted full creative control as writer, director and star. Hart, meanwhile, seemed keen simply to win her first leading film role since 1999’s Drive Me Crazy. In a promotional video, the 37-year-old actress told fans: “I need your help to prove to people that I’m more than just Clarissa or Sabrina.”

The film’s page offered incentives including, for backers who pledged $100, a promise that “two of our main cast members (not Melissa Joan Hart) will follow you on Twitter for a full year”. A month into the campaign, Darci’s Walk of Shame had secured just $51,605 in pledges from 315 backers.

Kickstarted: The success stories

Pebble

The ‘smartwatch’ became the most successful crowd-funded project in Kickstarter’s history. The company behind the device asked for $100,000 (£65,000), but raised a whopping $10,266,845 (£6.7m) in the space of a few weeks.

Elevation Dock

This wireless dock to connect an iPhone to another device was described by WIRED magazine as “the dock Apple should have made in the first place.” It raised $1,464,706 after seeking $75,000.

Ouya Console

Ouya’s Kickstarter campaign first launched July 10 with a funding goal of $950,000, promising an “elegant and affordable” games console for the Android platform. It raised $8,596,475 from 63,416 backers.

News
Susan Sarandon described David Bowie as
peopleSusan Sarandon reveals more on her David Bowie romance
Sport
sportDidier Drogba returns to Chelsea on one-year deal
Arts and Entertainment
The Secret Cinema performance of Back to the Future has been cancelled again
film
News
people
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebookA unique anthology of reporting and analysis of a crucial period of history
Arts and Entertainment
Christian Grey cradles Ana in the Fifty Shades of Grey film
filmFifty Shades of Grey trailer provokes moral outrage in US
News
BBC broadcaster and presenter Evan Davis, who will be taking over from Jeremy Paxman on Newsnight
peopleForget Paxman - what will Evan Davis be like on Newsnight?
Sport
Louis van Gaal would have been impressed with Darren Fletcher’s performance against LA Galaxy during Manchester United’s 7-0 victory
football
Voices
The new dawn heralded by George Osborne has yet to rise
voicesJames Moore: As the Tories rub their hands together, the average voter will be asking why they're not getting a piece of the action
Sport
Dejan Lovren celebrates scoring for Southampton although the goal was later credited to Adam Lallana
sport
News
newsComedy club forced to apologise as maggots eating a dead pigeon fall out of air-conditioning
Arts and Entertainment
Jo Brand says she's mellowed a lot
tvJo Brand says shows encourage people to laugh at the vulnerable
Life and Style
People may feel that they're procrastinating by watching TV in the evening
life
Sport
Rhys Williams
commonwealth games
News
Isis fighters travel in a vehicle as they take part in a military parade along the streets of Syria's northern Raqqa province
i100
Arts and Entertainment
Southern charm: Nicolas Cage and Tye Sheridan in ‘Joe’
filmReview: Actor delivers astonishing performance in low budget drama
Life and Style
fashionLatex dresses hit the catwalk to raise awareness for HIV and Aids
Travel
travel
Independent
Travel Shop
the manor
Up to 70% off luxury travel
on city breaks Find out more
santorini
Up to 70% off luxury travel
on chic beach resorts Find out more
sardina foodie
Up to 70% off luxury travel
on country retreats Find out more
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Senior Risk Manager - Banking - London - £650

£600 - £650 per day: Orgtel: Conduct Risk Liaison Manager - Banking - London -...

Commercial Litigation Associate

Highly Attractive Package: Austen Lloyd: CITY - COMMERCIAL LITIGATION - GLOBAL...

Systems Manager - Dynamics AX

£65000 - £75000 per annum + Benefits: Progressive Recruitment: The client is a...

Service Delivery Manager (Software Development, Testing)

£40000 - £45000 per annum: Ashdown Group: A well-established software house ba...

Day In a Page

Evan Davis: The BBC’s wolf in sheep’s clothing to take over at Newsnight

The BBC’s wolf in sheep’s clothing

What will Evan Davis be like on Newsnight?
Finding the names for America’s shame: What happens to the immigrants crossing the US-Mexico border without documents who never make it past the Arizona desert?

Finding the names for America’s shame

The immigrants crossing the US-Mexico border without documents who never make it past the Arizona desert
Inside a church for Born Again Christians: Speaking to God in a Manchester multiplex

Inside a church for Born Again Christians

As Britain's Anglican church struggles to establish its modern identity, one branch of Christianity is booming
Backhanders, bribery and abuses of power have soared in China as economy surges

Bribery and abuses of power soar in China

The bribery is fuelled by the surge in China's economy but the rules of corruption are subtle and unspoken, finds Evan Osnos, as he learns the dark arts from a master
Commonwealth Games 2014: Highland terriers stole the show at the opening ceremony

Highland terriers steal the show at opening ceremony

Gillian Orr explores why a dog loved by film stars and presidents is finally having its day
German art world rocked as artists use renowned fat sculpture to distil schnapps

Brewing the fat from artwork angers widow of sculptor

Part of Joseph Beuys' 1982 sculpture 'Fettecke' used to distil schnapps
BBC's The Secret History of Our Streets reveals a fascinating window into Britain's past

BBC takes viewers back down memory lane

The Secret History of Our Streets, which returns with three films looking at Scottish streets, is the inverse of Benefits Street - delivering warmth instead of cynicism
Joe, film review: Nicolas Cage delivers an astonishing performance in low budget drama

Nicolas Cage shines in low-budget drama Joe

Cage plays an ex-con in David Gordon Green's independent drama, which has been adapted from a novel by Larry Brown
How to make your own gourmet ice lollies, granitas, slushy cocktails and frozen yoghurt

Make your own ice lollies and frozen yoghurt

Think outside the cool box for this summer's tempting frozen treats
Ford Fiesta is UK's most popular car of all-time, with sales topping 4.1 million since 1976

Fiesta is UK's most popular car of all-time

Sales have topped 4.1 million since 1976. To celebrate this milestone, four Independent writers recall their Fiestas with pride
10 best reed diffusers

Heaven scent: 10 best reed diffusers

Keep your rooms smelling summery and fresh with one of these subtle but distinctive home fragrances that’ll last you months
Commonwealth Games 2014: Female boxers set to compete for first time

Female boxers set to compete at Commonwealth Games for first time

There’s no favourites and with no headguards anything could happen
Five things we’ve learned so far about Manchester United under Louis van Gaal

Five things we’ve learned so far about United under Van Gaal

It’s impossible to avoid the impression that the Dutch manager is playing to the gallery a little
Screwing your way to the top? Good for Lana Del Rey for helping kill that myth

Screwing your way to the top?

Good for Lana Del Rey for helping kill that myth, says Grace Dent
Will the young Britons fighting in Syria be allowed to return home and resume their lives?

Will Britons fighting in Syria be able to resume their lives?

Tony Blair's Terrorism Act 2006 has made it an offence to take part in military action abroad with a "political, ideological, religious or racial motive"