As the US presidential race hots up, the Democrats have taken touchy-feely politics to a new level.
President Barack Obama was on the receiving end of an uplifting bear hug from Scott Van Duzer, the owner of a pizza restaurant.
Meanwhile, 842 miles away at the jauntily named Cruisers Diner in Seaman, Ohio, Vice-President Joe Biden was giving a shoulder rub to a female member of a local biker gang known as the Shadowmen MC.
Whether the move was brave or foolhardy, it shows how far they are willing to go to get in touch with the electorate.
It also raises the bar for their opponents: so don't be surprised if Republican candidate Mitt Romney starts giving out free pedicures.