Malaysia Airlines criticised for 'macabre' My Ultimate Bucket List competition after MH370 and MH17 disasters
The company has changed the name of the contest for Australian passengers
Wednesday 03 September 2014
Malaysia Airlines has made a misguided attempt to lure back customers with an “Ultimate Bucket List” competition.
In an apparent attempt to encourage flyers in Australia and New Zealand, it launched a competition on Monday called “My Ultimate Bucket List”, offering free tickets to Malaysia.
Time magazine reported that the “macabre” contest asked customers to describe: “What and where would you like to tick off on your bucket list, and explain why?”
As news of the campaign spread on trade news websites, the name quickly came under fire from people pointing out that a bucket list is what you aim to do before dying – hardly appropriate for an airline that saw two of the world’s most deadly air disasters in the space of four months.
Links to the competition have since been removed and people are being asked to describe destinations and activities on their “to-do” list instead.
The beleaguered company announced last week that it will sack about a quarter of its 19,500 staff as it focuses on core Asian routes and retains only some of its existing long-haul schedule to help feed traffic.
Instead the carrier – which may also change its name – is expected to rely more heavily on its Oneworld alliance partners, which include British Airways, to bring in flyers from Europe.
Malaysia Airlines currently flies from Heathrow, as well as Paris, Amsterdam and Frankfurt. Insiders said they expect Frankfurt and other routes to China to be axed.
The MH17 and MH370 tragedies have not only hit demand for seats on the airline - almost 200 cabin crew have resigned this year, with many citing “family pressure” or fear of flying.
The airline’s market value has plunged by 40 per cent during the past nine months, with losses in the last quarter widening to 307 million ringgit (£59 million) from 1,176 million ringgit the year before, although it was an improvement on the first quarter of the financial year.
Read more: Malaysia Airlines to sack a quarter of staff and undergo biggest restructuring in its history after plane tragedies
Malaysia Airlines 'burning £1.3 million in cash reserves' each day
MH17: Forensic experts identify 173 victims of Malaysia Airlines crash~
MH370: The 13 theories that could explain where the plane is - and what happened to it
- 1 Sabrina Corgatelli: US hunting tourist posts picture of herself with dead giraffe after Cecil the lion outrage
- 2 Katie Hopkins reveals fear she will die during brain surgery to cure epilepsy
- 3 Edward Heath 'child sex abuse' allegation: Investigation to be held into Wiltshire police handling of alleged claim in the 1990s
- 4 Dutch King Willem-Alexander declares the end of the welfare state
- 5 Tom Cruise: Reporters banned from asking actor about Scientology
Sabrina Corgatelli: US hunting tourist posts picture of herself with dead giraffe after Cecil the lion outrage
Katie Hopkins reveals fear she will die during brain surgery to cure epilepsy
'Gene drive': Scientists sound alarm over supercharged GM organisms which could spread in the wild and cause environmental disasters
Edward Heath 'child sex abuse' allegation: Investigation to be held into Wiltshire police handling of alleged claim in the 1990s
Dutch King Willem-Alexander declares the end of the welfare state
Yvette Cooper: Our choice is years of Tory rule under Jeremy Corbyn – or a return to a Labour government
Is Britain really full up? Are migrants taking our jobs? Leading academic answers the most common anti-immigration claims
Calais Migrant Crisis: Deputy Mayor of Calais labels Cameron's use of 'swarm' as 'racist' and 'ignorant'
Chris Leslie: Jeremy Corbyn's anti-austerity agenda will harm the poor, says Labour shadow Chancellor
While we fixate on Calais, the Home Office is quietly deporting dozens of migrants on 'ghost flights'
Landlords renting properties to illegal immigrants to face up to five years in prison
£20k plus sales linked bonus. : Guru Careers: We are seeking a Copywriter to j...
£17000 - £18000 per annum: Recruitment Genius: A fantastic opportunity has bec...
Up to £26k DOE: Guru Careers: A Junior / Mid-Level 3D Creative Designer is nee...
£40000 - £60000 per annum: Recruitment Genius: You'll be joining a truly talen...