Shocking images depict Hindu goddesses as victims of abuse in domestic violence campaign
Friday 06 September 2013
A hard-hitting campaign depicting Hindu goddesses as victims of domestic violence has been launched by a charity in India.
The posters feature the goddesses Saraswati, Durga and Lakshmi, who can be seen with physical injuries on their faces.
The Save Our Sisters campaign turns the traditional imagery of the goddesses on their head, and is all the more shocking because they are such iconic images in India and Hinduism in general.
The goddesses are viewed as all-powerful and often worshipped; people pray to Lakshmi for wealth, Durga is the deity of strength and power, while Saraswati is linked to knowledge and wisdom.
The campaign is run by Save the Children India (which is not linked to Save the Children in the UK), and is calling on people to recognise the signs of domestic violence.
Around the edge of the images there are small images showing how the posters were put together. They show the models dressed up as the deities and standing against a traditional background.
The text on the posters say: 'Pray that we never see this day. Today more than 68 per cent of women in India are victims of domestic violence. Tomorrow, it seems like no woman shall be spared. Not even the ones we pray to.'
Following the horrific gang-rape and death of a physiotherapy student on a bus in Dehli last year, the spotlight has be turned on women's rights in India. The case caused international outcry and condemnation and is bringing these issues to light.
While domestic violence in a problem in India, the campaign also hopes to tackle it is also as a global issue.
- 1 Video of Irish 'professional boxer' fighting Istanbul neighbourhood goes viral in Turkey
- 3 Toby Sheldon: Justin Bieber lookalike found dead in motel room
- 4 A pint of water every day is the key to losing weight, scientists say
- 5 Russia 'accidentally reveals' number of its soldiers killed in eastern Ukraine
Video of Irish 'professional boxer' fighting Istanbul neighbourhood goes viral in Turkey
Nazi gold train: 'Significant' discovery made in Poland
Toby Sheldon: Justin Bieber lookalike found dead in motel room
Russia 'accidentally reveals' number of its soldiers killed in eastern Ukraine
Newborn baby dies after being attacked by rats in hospital
Dresden riots: Protesters in Germany attack refugee buses shouting 'foreigners out'
France train shooting: US soldiers speak of the moment they stopped gunman and 'beat him until he was unconscious'
Labour leadership: Jeremy Corbyn accused of 'deluding' young supporters with 'claptrap'
'Women only' train carriages: Jeremy Corbyn unveils radical move to tackle public harassment
Black holes are a passage to another universe, says Stephen Hawking
Iain Duncan Smith calls for urgent ESA overhaul as part of drive to cut down welfare costs
£19000 - £23000 per annum: Recruitment Genius: This IT and Telecoms company ar...
£23000 per annum: Recruitment Genius: The Visitor Fundraising Team is responsi...
£30000 - £35000 per annum: Recruitment Genius: This is an opportunity to join ...
£15000 - £25000 per annum: Recruitment Genius: Are you outgoing, ambitious, en...