By all accounts, Bradman's Chocolate Chip Cookies – named after the legendary Australian batsman and bearing a logo featuring his image – were a hit with cricket-loving Indians. But Sir Donald's family were not amused, and they sought compensation for the "Mickey Mouse"-style commercialisation of his legacy.
Yesterday, after six years of legal wrangling, the case – brought against a law firm that assigned Bradman's name to a charitable trust – was settled out of court. The terms remain confidential, but the cricketer's son, John, said the family was "very pleased".
"The Don", as he was often called, set up the Bradman Foundation before he died in 2001. But its relations with his descendants have been fraught, and the biscuits – sold in India and marketed by an Australian food company licensed by the foundation – sparked an unseemly public row.
John Bradman fumed: "Sir Donald is a loved and missed family member, not a brand name like Mickey Mouse."